KFC
FOOD PHOTOGRAPHY
PRODUCT PHOTOGRAPHY
Photographer: CR Tan
Food Stylist: Biona
Producer: Ya Ting
Assistants: Tay Ting Li, Hugo Koh, Michelle, Eze
Hand Talent: Gladys
In line with KFC x Transformers Rise of the Beasts, we were engaged for our professional food photography services. The campaign featured two of KFC’s most popular burgers: The Original and the Zinger Burger.
The image was captured from a first person’s perspective with hands in frame, resembling the viewpoint of the diner when eating a burger to evoke a sense of hunger. Every element of the burger was styled to perfection, from selecting the buns with an optimal amount of sesame seeds, the right amount of mayonnaise, fresh green lettuce, and crsipy fried chicken, and elements in the foreground. To complement KFC’s signature red logo, we handpainted the backdrop so create visual texture instead of a flat paper backdrop which would come across as flat.
McDonald's
PHOTOGRAPHY｜VIDEOGRAPHY
In line with McDonald's launch of the Signature Collection, we produced a series of photographs for digital and print collaterals that were featured in outlets, as well as billboards all around Singapore. The Signature Collection is a premium range featuring high quality 'game changing' burgers. To best encapsulate this campaign, we decided on a different approach for the art direction, with dark and moody styling to provide a stark and distinctive visual contrast.
Videography｜Food & Props Styling
Creative: C.R Tan
Agency: DDB