Little Farms
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY
Photographer: Tay Ting Li
Little Farms is a premium grocer in Singapore selling all-natural fresh produce of the highest quality. With the launch of their latest ready-to-eat meals, our food photographers were engaged to capture a series of product and mood shots to be used as communication collaterals.
In line with the theme of natural produce, we used bright lighting, and soft linens to visually connect the dishes. As much as ready-to-eat meals have a negative connotation of being ultra-processed, we wanted to showcase the wholesomeness of Little Farm’s version by using elements of fresh ingredients as part of the food styling.
Goodwood Park Hotel
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Photography Assistant: Tay Ting Li, Lee Yunxuan
Chinese festivities are a time of reunions, laden with sumptuous feasts, sweet treats, and festive gaiety. To year, we were engaged by Goodwood Park Hotel for our food photography services, capturing the full spread of their Lunar New Year Offerings and Midautumn Festival mooncakes.
To evoke the jubilant spirit with the coming of spring, we chose a bright colour palette of warm yellow, orange, and red, to represent auspiciousness. We also incorporated green as a secondary colour, representing fortune, and providing contrast that complemented the overall colour scheme. Finally, we used iconic Chinese props, serveware, cloths, and plates, to tie in a sense of tradition, and symbolising Goodwood Park’s heritage.
As for the Midautumn Festival, we were tasked to capture a range of traditional baked and snowskin mooncakes. We used predominantly warm colours for the backdrops, playing with lights and plants to create whimsical shadows. The only photo with a different treatment is the durian snowskin mooncakes. With a green backdrop and darker toners, it stands out as the hotel’s all-time speciality.
Health Promotion Board
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: CR Tan
Food Stylist: Ryan Foo
Producers: Ya Ting, Emily
Gaffer: Brandon
Food Styling Assistants: Gilbert, Michael
Assistants: Winston, Tay Ting Li, Yun Xuan, Hugo Koh, Terenz, Yang, Navin, Shimin, Shun Rong, Jason, Hannah
The Health Promotion Board (HPB) is a government agency that actively advocates healthy living with property nutrition, physical activity, mental well-being, and more.
As part of HPB’s efforts to reduce Singaporeans’ salt intake by 15%, a national campaign was launched to promote lower sodium alternatives such as K-salt, and low sodium soy sauce.
We were engaged by HPB for our food photography and food styling services to produce photos and cinemagraphs for the campaign. We were tasked to style a series of local dishes in a home setting to inspire home cooks to try out these recipes. The goal was to showcase the vibrancy of these dishes to elicit bold flavours even with a reduction in salt. We opted for bright photography and colourful ingredients, playing with herbs and spices in the foreground to add dynamism to the image.
The visuals were featured on Health Hub’s website as part of their recipe series, and OOH advertising at train stations.
Eclipse
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: CR Tan
Assistants: Tay Ting Li, Hugo Koh
Founded in 1999 in the U.S., Eclipse provides a range of breath-freshening mint products. In anticipation of their new Herbal Mint range for the Asian market, we were commissioned to shoot the key visual to be used on their website and advertising collaterals.
We wanted to showcase the ingredients for each flavour, but we faced a challenge regarding their large size relative to the Eclipse candy box. As a solution, we shot each element separately on a plain background and stitched them together in post editing. We also customised and 3D-printed stands based on the dimensions of the Eclipse boxes. We chose a neutral beige as the base, painting the boxes to match perfectly, and a brighter shade of yellow to complement the colour palette of the product packaging.
KFC
FOOD PHOTOGRAPHY
PRODUCT PHOTOGRAPHY
Photographer: CR Tan
Food Stylist: Biona
Producer: Ya Ting
Assistants: Tay Ting Li, Hugo Koh, Michelle, Eze
Hand Talent: Gladys
In line with KFC x Transformers Rise of the Beasts, we were engaged for our professional food photography services. The campaign featured two of KFC’s most popular burgers: The Original and the Zinger Burger.
The image was captured from a first person’s perspective with hands in frame, resembling the viewpoint of the diner when eating a burger to evoke a sense of hunger. Every element of the burger was styled to perfection, from selecting the buns with an optimal amount of sesame seeds, the right amount of mayonnaise, fresh green lettuce, and crsipy fried chicken, and elements in the foreground. To complement KFC’s signature red logo, we handpainted the backdrop so create visual texture instead of a flat paper backdrop which would come across as flat.
Meadesmoore
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: Tay Ting Li
Helmed by Chef Victor Loy, Meadesmoore is a modern steakhouse that pays tribute to grand steakhouses of the 1900s in the U.S. and U.K.
We were engaged by Meadesmoore for our professional food photography services to capture the interior and mood shots of their menu—thick-cut juicy steaks grilled to perfection, paired with a myriad of delectable sides. All the photos were shot on-site at their restaurant and were used for their in-house menu, PR, and social media content.
Fruce
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY
Photographer & Props Stylist: C.R Tan
Food Stylist: Ryan Foo
Assistants: Kee Ya Ting, Tay Ting Li, Thomas Chong
Fruce is Singapore’s very own homegrown dessert beverage, nestled in the corner of Wisma Atria. With their star product as fruit-infused beverages, we employed vibrant pop colours paired with raw fruit ingredients to create a tropical vibe and highlight their fresh ingredients.
U.S. Center for Dairy Excellence
PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY I FOOD STYLING
Photographer: C.R Tan
Food Stylist: Ryan Foo
Food Styling Assistant: Gilbert Koh
Photography Assistant: Tay Ting Li
Located in Robertson Quay, the U.S. Center for Dairy Excellence (U.S. CDE) is the first of its kind established outside of the United States of America. Designed as a learning destination and ideation hub, it focuses on promoting dairy products and cementing its relationship with Southeast Asian business partners.
The brief was straightforward — shooting breakfast favourites and well-loved regional dishes with dairy products as the highlight. We curated a wide variety of dishes — appetizers, mains, desserts, and beverages. Each shot places the main dish front and centre, with embellishments of accompanying ingredients. Heritage dishes were given a warmer treatment and vintage props to evoke the aesthetics of yesteryears. In contrast, modern dishes and breakfast sets were given a cooler and brighter treatment, but with similar ingredient styling for a cohesive look and feel.
Bertazzoni
FOOD PHOTOGRAPHY | VIDEOGRAPHY | DIGITAL IMAGING
FOOD PHOTOGRAPHY | Videography
Photographer: C.R Tan
Hailing from Italy, Bertazzoni is a company that specializes in high-quality cooking appliances since 1882. It is renowned for products that combine considered design, outstanding engineering, and a deep passion for food.
As our appliance partner for ATO Studio, we were engaged for our food photography and videography services to capture the classic Bertazzoni oven based on three persona stories: Refined tastes from the artisan, simple pleasures from the home baker, and culinary feasts from the professional chef. At the heart of it, we wanted to emphasise the main message of how Bertazzoni’s appliance enable the preparation of food with flair, precision, and across a various range of styles.
Yan Ting, The St. Regis Singapore
FOOD PHOTOGRAPHY | DIGITAL IMAGING
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Photography Assistant: Hugo Koh
Chinese festivals are steeped in history, with heavy significance in every dish. This year, we were engaged by Yan Ting, the signature Chinese restaurant of The St. Regis Singapore, to shoot for the Dragonboat and Midautumn Festival.
The Dragonboat festival is always a drool-worthy affair with its traditional rice dumplings. Crafted by hand with the crème de la crème of ingredients such as truffles, abalone, and golden-dried scallops, we wanted to showcase the opulence of each rice dumpling. To do so, we shot the dumplings on a gold background with a central focal point and minimal styling of related ingredients. We also used digital imaging to enhance the glossy effect of the dumplings, complete with a subtle halo and a muted reflection.
On the other hand, mooncakes take the centre stage every Midatutumn festival. To give a breath of fresh modernity and an air of sophistication, we opted for a simple set design with pastel backgrounds. Gold props created imbued a sense of elegance, while fluted glass created visual texture for a contemporary feel. Using digital imaging, we incorporated dainty blooms to evoke an oriental style
Sing Swee Kee
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: C.R Tan
Photography Assistant: Hugo Koh
Hainanese Chicken Rice is a Singaporean staple, and we were stoked when Sing Swee Kee approached us for our food photography and food styling services.
Founded in 2001, Sing Swee Kee is one of the rare establishments to keep the notion of old school Chicken Rice Balls alive. Inspired by their fiery orange chilli sauce, we used an orange backdrop and warm colour tones to add vibrancy to the otherwise neutral palette of simple, yet tasty plates of Chicken Rice. In contrast, the spicy noodle bowls were shot on a light grey backdrop, accentuating the vibrant reds of the various chillis and fresh ingredients.
Beach Road Kitchen, JW Mariott
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Photography Assistant: Tay Ting Li
Beach Road Kitchen serves up sumptuous buffets for dinners at the iconic J.W. Mariott Hotel. From live stations, to seafood on ice, decadent desserts and a salad bar, Bead Road Kitchen is a feast for the senses.
Our food photographers and stylists were commissioned by Beach Road Kitchen to capture their seafood selection. We divided the menu into grilled, fresh, and baked dishes, as well as a vivid group shot. The styling was kept simple, with pairings of accompanying ingredients to enable the vibrant colours of the seafood to shine.
Elixir Coffee and Wine
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Photography Assistant: Hugo Koh
Elixir Coffee and Wine is a stylish cafe by day that transforms into a wine bar by night. Located in the Holland Village enclave, they serve a variety of tantalising dishes from brunch staples, to pizzas, and an award-winning wine list.
We were engaged by Elixir for our professional food photography services to capture their interior and mood shots of their menu. All the photos were shot on-site at their establishment and were used for their in-house menu, PR, and social media content.
Chun Feng Man Mian
FOOD PHOTOGRAPHY | BRANDING
FOOD PHOTOGRAPHY| Branding
Photographer & Creative Director: C.R Tan
Photography Assistant: Ting Li
Copywriter: Claire Chin
Designer: Dan Chia
More than just your average bowl of Wanton Noodles, 椿风满面 (Chun Feng Man Mian) is the epitome of artisanal hawker dining. Founded by two F&B veterans on a quest to create the ultimate Wanton Noodles.
We were tasked to develop the branding and food photography for Chun Feng Man Mian’s stall at Amoy Food Centre. In line with the artisanal branding, we elevated the branding with curated serveware, fresh ingredients, and warm overtones that allude to an enticing and inviting meal.
Ahara
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Photography assistant: Tay Ting Li
Set in a pre-war shophouse in the heart of Keong Saik Road, Ahara is the emblem of contemporary Indian dining helmed by chef-owner Vikramjit Roy. At Ahara, a sensory oasis awaits diners—exquisite cuisine featuring diverse Indian flavours, a blend of old-world meets new-world architecture and curated art pieces from artists hailing across India.
In line with their grand opening, we were engaged by Ahara to shoot restaurant food photography, capturing closeups of their cuisine, restaurant interior, and dynamic team.
Good Meat
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY I FOOD STYLING
Creatives: C.R Tan (Photography)
Ryan Foo (Food Stylist & Recipe Development)
Koh Zong Huang (Assistant Food Stylist)
Taking sustainable dining to new heights is Good Meat, a food tech company dedicated to cell-based meat. Good Meat revolutionises meat by producing chicken meat from a single cell, minus the adverse effects on the environment.
We were engaged by Good Meat to shoot a series of photographs to mark the launch of their infamous cell-based Nugget in 2021. We curated several recipes — Chicken & Waffles, Spaghetti, Kebabs and Chinese buns — to create international appeal. For their 2022 campaign, Good Meat partnered with a local eatery — Loo’s Hainanese Curry — to recreate their famous dish with cell-based chicken meat. We opted for moody tones and a soft focus to evoke a sense of luxury to the hero dishes. Similarly, for the campaign shoot, we opted for softer tones and a muted palette to bring out a sense of nostalgia.
PHOTOGRAPHY
Hungry Planet
FOOD PHOTOGRAPHY I FOOD STYLING l RECIPE DEVELOPMENT
food PHOTOGRAPHY I FOOD STYLING
Photographer: C.R Tan
Food Stylist & Recipe Development: Ryan Foo
Assistant Food Stylist: Koh Zong Huang
Photography Assistant: Ting Li
Hungry Planet prides itself on its nutritious, plant-based meat crafted by a culinary team of world-renowned chefs. With a mission to fight climate change, Hungry Planet offers ready-made and ‘raw’ plant-based meat in the forms of chicken, beef, pork, crab and Italian sausage.
With the launch of their Asia-Pacific headquarters in Singapore, we were engaged to curate six plant-based recipes inspired by regional dishes, along with food photography and food styling. We gave well-loved dishes the meatless treatment, keeping them distinctive with traditional ingredients, yet wholesome at the same time. To evoke a sense of freshness, we opted for brighter tones paired with vibrant vegetables.
The Balvenie
FOOD PHOTOGRAPHY I FOOD STYLING l RECIPE DEVELOPMENT
FOOD PHOTOGRAPHY I FOOD STYLING
Photographer: C.R Tan
Food Stylist & Recipe Development: Ryan Foo
Junior Food Stylist: Gilbert Koh
Since 1892, The Balvenie has mastered the art of whisky brewing, serving up single malt whiskies with unique expressions underpinned by a distinctive honeyed character.
As part of their campaign to promote whisky pairing, The Balvenie tasked us to curate a series of fine dining recipes along with a photoshoot. We opted for warm tones to complement the golden hues of The Balvenie’s whisky. To evoke a sense of luxury, we created exquisite dishes with intricate plating, some even incorporate whisky as a key ingredient. Finally, styled raw fruits were used to highlight the whisky’s tasting notes, while adding visual interest to each image.
PHOTOGRAPHY
NTUC Fairprice
FOOD PHOTOGRAPHY I FOOD STYLING l RECIPE DEVELOPMENT
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: C.R Tan
Food Stylist & Recipe Development: Ryan Foo
Junior Food Stylist: Gilbert Koh
NTUC Fairprice is a household name in Singapore as the largest retailer with more than 230 outlets islandwide.
The COVID-19 pandemic gave rise to the trend of home cooking. Riding on this trend, NTUC Fairprice endeavoured to inspire home cooks with with simple, delicious recipes. Over the course of 2021, we were engaged to develop a series of recipes based on local favourites, festive seasons and trending dishes. These recipes were published on Fairprice’s website and social media channels, garnering high engagement from their large following.
Unilever
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Creatives: C.R Tan (Photography)
Ryan Foo (Food Stylist)
I scream, you scream, we scream for Unilever’s ice cream.
With more than 400 brands, Unilever lays claim to popular household names like Magnum, Ben & Jerry’s and Walls Ice Cream. To commemorate these brands, we were engaged to shoot lifestyle images, centred on the celebratory element of ice cream. Six different sets were created for various target audiences — a cosy home setting for “Netflix and Chill”, a vibrant children’s birthday party, and a chic marble backdrop to bring out sophistication.
