Health Promotion Board
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: CR Tan
Food Stylist: Ryan Foo
Producers: Ya Ting, Emily
Gaffer: Brandon
Food Styling Assistants: Gilbert, Michael
Assistants: Winston, Tay Ting Li, Yun Xuan, Hugo Koh, Terenz, Yang, Navin, Shimin, Shun Rong, Jason, Hannah
The Health Promotion Board (HPB) is a government agency that actively advocates healthy living with property nutrition, physical activity, mental well-being, and more.
As part of HPB’s efforts to reduce Singaporeans’ salt intake by 15%, a national campaign was launched to promote lower sodium alternatives such as K-salt, and low sodium soy sauce.
We were engaged by HPB for our food photography and food styling services to produce photos and cinemagraphs for the campaign. We were tasked to style a series of local dishes in a home setting to inspire home cooks to try out these recipes. The goal was to showcase the vibrancy of these dishes to elicit bold flavours even with a reduction in salt. We opted for bright photography and colourful ingredients, playing with herbs and spices in the foreground to add dynamism to the image.
The visuals were featured on Health Hub’s website as part of their recipe series, and OOH advertising at train stations.
KFC
FOOD PHOTOGRAPHY
PRODUCT PHOTOGRAPHY
Photographer: CR Tan
Food Stylist: Biona
Producer: Ya Ting
Assistants: Tay Ting Li, Hugo Koh, Michelle, Eze
Hand Talent: Gladys
In line with KFC x Transformers Rise of the Beasts, we were engaged for our professional food photography services. The campaign featured two of KFC’s most popular burgers: The Original and the Zinger Burger.
The image was captured from a first person’s perspective with hands in frame, resembling the viewpoint of the diner when eating a burger to evoke a sense of hunger. Every element of the burger was styled to perfection, from selecting the buns with an optimal amount of sesame seeds, the right amount of mayonnaise, fresh green lettuce, and crsipy fried chicken, and elements in the foreground. To complement KFC’s signature red logo, we handpainted the backdrop so create visual texture instead of a flat paper backdrop which would come across as flat.
Fruce
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY
Photographer & Props Stylist: C.R Tan
Food Stylist: Ryan Foo
Assistants: Kee Ya Ting, Tay Ting Li, Thomas Chong
Fruce is Singapore’s very own homegrown dessert beverage, nestled in the corner of Wisma Atria. With their star product as fruit-infused beverages, we employed vibrant pop colours paired with raw fruit ingredients to create a tropical vibe and highlight their fresh ingredients.
U.S. Center for Dairy Excellence
PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY I FOOD STYLING
Photographer: C.R Tan
Food Stylist: Ryan Foo
Food Styling Assistant: Gilbert Koh
Photography Assistant: Tay Ting Li
Located in Robertson Quay, the U.S. Center for Dairy Excellence (U.S. CDE) is the first of its kind established outside of the United States of America. Designed as a learning destination and ideation hub, it focuses on promoting dairy products and cementing its relationship with Southeast Asian business partners.
The brief was straightforward — shooting breakfast favourites and well-loved regional dishes with dairy products as the highlight. We curated a wide variety of dishes — appetizers, mains, desserts, and beverages. Each shot places the main dish front and centre, with embellishments of accompanying ingredients. Heritage dishes were given a warmer treatment and vintage props to evoke the aesthetics of yesteryears. In contrast, modern dishes and breakfast sets were given a cooler and brighter treatment, but with similar ingredient styling for a cohesive look and feel.
Sing Swee Kee
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: C.R Tan
Photography Assistant: Hugo Koh
Hainanese Chicken Rice is a Singaporean staple, and we were stoked when Sing Swee Kee approached us for our food photography and food styling services.
Founded in 2001, Sing Swee Kee is one of the rare establishments to keep the notion of old school Chicken Rice Balls alive. Inspired by their fiery orange chilli sauce, we used an orange backdrop and warm colour tones to add vibrancy to the otherwise neutral palette of simple, yet tasty plates of Chicken Rice. In contrast, the spicy noodle bowls were shot on a light grey backdrop, accentuating the vibrant reds of the various chillis and fresh ingredients.
Beach Road Kitchen, JW Mariott
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Photography Assistant: Tay Ting Li
Beach Road Kitchen serves up sumptuous buffets for dinners at the iconic J.W. Mariott Hotel. From live stations, to seafood on ice, decadent desserts and a salad bar, Bead Road Kitchen is a feast for the senses.
Our food photographers and stylists were commissioned by Beach Road Kitchen to capture their seafood selection. We divided the menu into grilled, fresh, and baked dishes, as well as a vivid group shot. The styling was kept simple, with pairings of accompanying ingredients to enable the vibrant colours of the seafood to shine.
Elixir Coffee and Wine
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Photography Assistant: Hugo Koh
Elixir Coffee and Wine is a stylish cafe by day that transforms into a wine bar by night. Located in the Holland Village enclave, they serve a variety of tantalising dishes from brunch staples, to pizzas, and an award-winning wine list.
We were engaged by Elixir for our professional food photography services to capture their interior and mood shots of their menu. All the photos were shot on-site at their establishment and were used for their in-house menu, PR, and social media content.
Chun Feng Man Mian
FOOD PHOTOGRAPHY | BRANDING
FOOD PHOTOGRAPHY| Branding
Photographer & Creative Director: C.R Tan
Photography Assistant: Ting Li
Copywriter: Claire Chin
Designer: Dan Chia
More than just your average bowl of Wanton Noodles, 椿风满面 (Chun Feng Man Mian) is the epitome of artisanal hawker dining. Founded by two F&B veterans on a quest to create the ultimate Wanton Noodles.
We were tasked to develop the branding and food photography for Chun Feng Man Mian’s stall at Amoy Food Centre. In line with the artisanal branding, we elevated the branding with curated serveware, fresh ingredients, and warm overtones that allude to an enticing and inviting meal.
Good Meat
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY I FOOD STYLING
Creatives: C.R Tan (Photography)
Ryan Foo (Food Stylist & Recipe Development)
Koh Zong Huang (Assistant Food Stylist)
Taking sustainable dining to new heights is Good Meat, a food tech company dedicated to cell-based meat. Good Meat revolutionises meat by producing chicken meat from a single cell, minus the adverse effects on the environment.
We were engaged by Good Meat to shoot a series of photographs to mark the launch of their infamous cell-based Nugget in 2021. We curated several recipes — Chicken & Waffles, Spaghetti, Kebabs and Chinese buns — to create international appeal. For their 2022 campaign, Good Meat partnered with a local eatery — Loo’s Hainanese Curry — to recreate their famous dish with cell-based chicken meat. We opted for moody tones and a soft focus to evoke a sense of luxury to the hero dishes. Similarly, for the campaign shoot, we opted for softer tones and a muted palette to bring out a sense of nostalgia.
PHOTOGRAPHY
Hungry Planet
FOOD PHOTOGRAPHY I FOOD STYLING l RECIPE DEVELOPMENT
food PHOTOGRAPHY I FOOD STYLING
Photographer: C.R Tan
Food Stylist & Recipe Development: Ryan Foo
Assistant Food Stylist: Koh Zong Huang
Photography Assistant: Ting Li
Hungry Planet prides itself on its nutritious, plant-based meat crafted by a culinary team of world-renowned chefs. With a mission to fight climate change, Hungry Planet offers ready-made and ‘raw’ plant-based meat in the forms of chicken, beef, pork, crab and Italian sausage.
With the launch of their Asia-Pacific headquarters in Singapore, we were engaged to curate six plant-based recipes inspired by regional dishes, along with food photography and food styling. We gave well-loved dishes the meatless treatment, keeping them distinctive with traditional ingredients, yet wholesome at the same time. To evoke a sense of freshness, we opted for brighter tones paired with vibrant vegetables.
The Balvenie
FOOD PHOTOGRAPHY I FOOD STYLING l RECIPE DEVELOPMENT
FOOD PHOTOGRAPHY I FOOD STYLING
Photographer: C.R Tan
Food Stylist & Recipe Development: Ryan Foo
Junior Food Stylist: Gilbert Koh
Since 1892, The Balvenie has mastered the art of whisky brewing, serving up single malt whiskies with unique expressions underpinned by a distinctive honeyed character.
As part of their campaign to promote whisky pairing, The Balvenie tasked us to curate a series of fine dining recipes along with a photoshoot. We opted for warm tones to complement the golden hues of The Balvenie’s whisky. To evoke a sense of luxury, we created exquisite dishes with intricate plating, some even incorporate whisky as a key ingredient. Finally, styled raw fruits were used to highlight the whisky’s tasting notes, while adding visual interest to each image.
PHOTOGRAPHY
NTUC Fairprice
FOOD PHOTOGRAPHY I FOOD STYLING l RECIPE DEVELOPMENT
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: C.R Tan
Food Stylist & Recipe Development: Ryan Foo
Junior Food Stylist: Gilbert Koh
NTUC Fairprice is a household name in Singapore as the largest retailer with more than 230 outlets islandwide.
The COVID-19 pandemic gave rise to the trend of home cooking. Riding on this trend, NTUC Fairprice endeavoured to inspire home cooks with with simple, delicious recipes. Over the course of 2021, we were engaged to develop a series of recipes based on local favourites, festive seasons and trending dishes. These recipes were published on Fairprice’s website and social media channels, garnering high engagement from their large following.
Unilever
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Creatives: C.R Tan (Photography)
Ryan Foo (Food Stylist)
I scream, you scream, we scream for Unilever’s ice cream.
With more than 400 brands, Unilever lays claim to popular household names like Magnum, Ben & Jerry’s and Walls Ice Cream. To commemorate these brands, we were engaged to shoot lifestyle images, centred on the celebratory element of ice cream. Six different sets were created for various target audiences — a cosy home setting for “Netflix and Chill”, a vibrant children’s birthday party, and a chic marble backdrop to bring out sophistication.
Rasapura Master: Laksa
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: C.R Tan
Food Stylist: Ryan Foo
Located in the basement of Marina Bay Sands lies Rasapura Masters, a gourmet food court that brings together the best of Singapore street food.
Rasapura takes Laksa to the next level, elevating the humble street food with premium seafood for luxury in every bite. As an ode to Singapore’s heritage as a fishing village, we used rustic textures such as hemp and rattan. Each main dish was embellished with complementary ingredients of dried chillis and banana leaves to fill the frame. Laksa and its seafood has natural warm tones of red and orange. To create a focal point, we contrasted the dishes with a muted grey background, allowing the hero dishes to pop naturally.
PHOTOGRAPHY
Karana
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: C.R Tan
Food Stylist: Ryan Foo
Karana is Asia’s first plant-based brand, producing wholesome meatless products out of jackfruit. Founded in 2018, Karana is an advocate of sustainability. It hopes to promote meatless dining via tasty, nutritious plant-based products in its overall goal to fight climate change.
Paying homage to its bright tropical roots, we utilised a vibrant palette based on Karana’s branding colours — sunshine yellow and sage green. To convey the idea of plant-based deliciousness, we used bright vegetables against primary colour backdrops for a splash of summer vibes. Finally, we created full table settings with iconic Asian dishes — Steamed Buns, La Mian, Dumplings and Banh Mi — juxtaposed with orange chopsticks and hands in frame to create a hearty communal dining setting.
Glenfiddich x Chun Tsubaki Mid Autumn Mooncake
FOOD PHOTOGRAPHY I FOOD STYLING I RECIPE DEVELOPMENT I DESIGN I DIGITAL IMAGING
ART DIRECTION | food PHOTOGRAPHY | RECIPE DEVELOPMENT | MOONCAKE PRODUCTION
| PACKAGING DESIGN
Creative Director & Photographer: C.R Tan
Recipe Development: Koh Zong Huang
Packaging Designer: Dan Chua
Digital Imaging/Illustration: Angeline
Set Designer/Assistant: Lee Yunxuan
Revelling in moonlit splendour, we partnered with Glenfiddich to develop not one but two exquisite snow skin mooncakes for Mid-Autumn Festival. Inspired by the brands’ iconic whisky flavours, we worked closely to conceptualise the entire concept–recipe development & product manufacturing, packaging design, illustration, set design and photography.
The Glenfiddich Our Original Twelve Mooncake is an ode to the brand’s symbolic Valley with a Matcha-pistachio snow skin in a forest green hue and aromatic hints of apple, pear and vanilla. With a filling of roasted barley and brown sugar, it mimics the nuttiness of the whisky, offset by a white chocolate pear jam and whisky truffle at its core.
Encapsulating the mysterious allure of the twilight hour, the Glenfiddich Our Solera Fifteen Mooncake is enriched with hints of spicy, honeyed oak. Its skin is infused with dark ganache whisky truffle speckled with peppers and chilli for a light hint of spice. Its purple skin envelopes a filling of honey and orange blossom, which enhances the piquancy of the mooncake.
Arlene
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer & Digital Imaging Editor: C.R Tan
Food Stylist: Ryan Foo
Photography Assistant: Lam Jun Yuan
Packaging Designer: Design Bridge
The future of food is plant-based and sustainable eating has been on the rise. in line with the launch of Arlene, we were commissioned to shoot and style a series of photographs for their brand, from website, to packaging and social media collaterals. Arlene’s plant-based meals are created by chefs in a global kitchen. We were tasked to shoot a diverse range of cuisines, from Japanese Gyozas to Mexican Chlli Con Carne, Turkish Kebabs and Spaghetti Bolognese. Each dish was styled true to its unique characteristics, with a bright mood and fresh greens to evoke freshness.
Sourbombe Artisanal Bakery
FOOD PHOTOGRAPHY I FOOD STYLING I DESIGN I COPYWRITING
FOOD PHOTOGRAPHY | FOOD STYLING | DESIGN | COPYWRITING | BRANDING | VIDEOGRAPHY
Art Director, Photographer & Food Stylist: C.R Tan
Designer: Dan Chia
Copywriter: Claire Chin
Photography Assistant: Yeo Yuan Ning
Videographer: Jaegen Tan
Sourbombe is the innovative mashup of sourdough and Italian Bombolini (‘Bomb’ shaped doughnuts stuffed with pastry cream) but with an artisanal twist. The brainchild of Gen Lee in collaboration with our director C.R Tan, this branding project was conceptualised within a short timeframe of 2 months (during the circuit breaker no less).
With sourdough bombolini at the forefront, we aspired to create a brand that was fun and quirky, hip and trendy. To achieve this, a witty brand voice with ‘bombe’ puns and bright pop colours were used in the design and packaging. Accordingly, vibrant hues and harsh lighting were used in the photography to bring out the delicious flavour profiles of each Sourbombe.
Luzerne Global
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer & Digital Imaging Editor: C.R Tan
Food Stylist: Ryan Foo
Producer: Kee Ya Ting
Assistants: Lee Yun Xuan, Jian Zhong, Jeff
Luzerne Global is a modern heritage brand that specialised in ceramics and tableware in Singapore. A returning client of ours, they requested for a shoot to showcase their latest collection of tableware with various themes. Some of these themes include lifestyle and mood shots table gatherings, plated food shots to showcase individual products’ texture and patterns, as well as an oriental theme to showcase their range of Chinese-inspired Tao collection.
Magnum
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Art Director: C.R Tan
Ice Cream Design Development: C.R Tan
Digital Imaging Artist: C.R Tan
Photographer: C.R Tan
Food & Props Stylist: C.R Tan
Photo Assistant - Summer Look Book : Ryan Foo
Photo Assistant - Christmas Collection : Shaun Liew
Photo Assistant - Christmas Collection : Clarissa Neo
Photo Assistant - Women’s Day Collection: Shaun Liew
Magnum is a world-renowned ice cream and dessert brand that embraces individuality and the idea of ‘Pleasure Seekers’. Working with, Magnum Singapore, we were tasked to produce a lookbook series for their Summer, Christmas and Women’s Day collection. Each Magnum popsicle was custom designed with matching backdrops to elevate the overall look and feel of the individual theme.
