Sourbombe Artisanal Bakery

FOOD PHOTOGRAPHY | FOOD STYLING | DESIGN | COPYWRITING | BRANDING | VIDEOGRAPHY

Art Director, Photographer & Food Stylist:  C.R Tan

Designer: Dan Chia

Copywriter: Claire Chin

Photography Assistant: Yeo Yuan Ning

Videographer: Jaegen Tan

 

Sourbombe is the innovative mashup of sourdough and Italian Bombolini  (‘Bomb’ shaped doughnuts stuffed with pastry cream) but with an artisanal twist. The brainchild of Gen Lee in collaboration with our director C.R Tan, this branding project was conceptualised within a short timeframe of 2 months (during the circuit breaker no less).

With sourdough bombolini at the forefront, we aspired to create a brand that was fun and quirky, hip and trendy. To achieve this, a witty brand voice with ‘bombe’ puns and bright pop colours were used in the design and packaging. Accordingly, vibrant hues and harsh lighting were used in the photography to bring out the delicious flavour profiles of each Sourbombe.

 

Sourbombe is the innovative mashup of sourdough and Italian Bomboloni (‘Bomb’ shaped doughnuts stuffed with pastry cream) but with an artisanal twist! Every bite of our light, fluffy Sourbombe releases an explosion of imaginative flavours and textures, combined in perfect harmony. By experimenting and pushing the boundaries of traditional Bomboloni/doughnuts, we’ve created the ultimate treat that will blast your expectations and blow your taste buds!

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