Elixir Coffee and Wine
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Photography Assistant: Hugo Koh
Elixir Coffee and Wine is a stylish cafe by day that transforms into a wine bar by night. Located in the Holland Village enclave, they serve a variety of tantalising dishes from brunch staples, to pizzas, and an award-winning wine list.
We were engaged by Elixir for our professional food photography services to capture their interior and mood shots of their menu. All the photos were shot on-site at their establishment and were used for their in-house menu, PR, and social media content.
Cafe & Meal Muji
FOOD PHOTOGRAPHY｜FOOD STYLING
Food PHOTOGRAPhy｜FOOD STYLING
Photographer & Food Stylist: C.R Tan
We were thrilled when Muji approached us to shoot for their brand extension of Café & Meal Muji, since it is one of our favourite brands. In line with Muji's signature zen-minimal aesthetic, we went for a clean styling with soft light against white backdrops to accentuate the bright colours of their fresh deli dishes.
Museum of Ice Cream
FOOD PHOTOGRAPHY I DIGITAL IMAGING
FOOD PHOTOGRAPHY
Food & Product Photographer, Digital Imaging Editor: C.R Tan
Portrait Photographer: Shaun Liew
Photography Assistant: Lam Jun Yuan
Art Direction: Sophie Anderson
Talents: Steph, Bryan & Weiqing
Millennial Pink with a splash of rainbow sprinkles, Museum of Ice Cream is the epitome of fun! The Instagram-worthy experiential attraction was founded in New York, making its first overseas expansion to our Little Red Dot. In line with their pre-launch pop up at Design Orchard, we were commissioned to shoot a series of portrait product shots with three of their exclusive ice cream flavours - Lychee Bandung, Malty Boba and Taro Milk Tea
Sourbombe Artisanal Bakery
FOOD PHOTOGRAPHY I FOOD STYLING I DESIGN I COPYWRITING
FOOD PHOTOGRAPHY | FOOD STYLING | DESIGN | COPYWRITING | BRANDING | VIDEOGRAPHY
Art Director, Photographer & Food Stylist: C.R Tan
Designer: Dan Chia
Copywriter: Claire Chin
Photography Assistant: Yeo Yuan Ning
Videographer: Jaegen Tan
Sourbombe is the innovative mashup of sourdough and Italian Bombolini (‘Bomb’ shaped doughnuts stuffed with pastry cream) but with an artisanal twist. The brainchild of Gen Lee in collaboration with our director C.R Tan, this branding project was conceptualised within a short timeframe of 2 months (during the circuit breaker no less).
With sourdough bombolini at the forefront, we aspired to create a brand that was fun and quirky, hip and trendy. To achieve this, a witty brand voice with ‘bombe’ puns and bright pop colours were used in the design and packaging. Accordingly, vibrant hues and harsh lighting were used in the photography to bring out the delicious flavour profiles of each Sourbombe.
Butler Koffee Cold Brew
FOOD PHOTOGRAPHY I FOOD STYLING I BRANDING
FOOD PHOTOGRAPHY | DESIGN | COPYWRITING
Art Director: C.R Tan
Designer: Dan Chia
Copywriter: Claire Chin
Photographer: Yeo Yuan Ning
It’s been 3 years since Butler Koffee was launched but the COVID-19 pandemic brought about certain challenges where the mobile cart could not operate. Our solution: Cold Brew bottles available for delivery!
This provided a new opportunity for us to relook the branding of Butler Koffee and we decided to revamp it a little, keeping it fun and quirky with vibrant minimalist curves and while still retaining the original charm of Butler’s sincere, warm persona.
Leckerbaer
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer & Digital Imaging Editor: C.R Tan
Photography Assistant: Yeo Yuan Ning
Leckerbaer is a gourmet café serving cookies and pastries in the Østerbro district of Copenhagen. They’re all about the re-invention of Danish butter cookies and are well-known in the Scandinavian Michelin-Star scene.
As part of Leckerbaer’s official launch in Singapore, we were invited to shoot their extensive selection of Småkager favourites as well as their Lemon & sea buckthorn tart. To keep the focus on the Danish butter cookies, we opted for a minimal style and natural tones to highlight the brand ethos of their cookies decorated with the heart and soul of the chef.
The 1872 Clipper Tea Co.
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer & Props Stylist: C.R Tan
Photography Assistants: Ryan Foo & Davis Tan
The 1872 Clipper Tea Co. is a Singapore heritage tea brand located in ION Orchard. In line with their revamped Tea Bar menu, we were commissioned to shoot a series of lifestyle shots to highlight their star products of Tea Lattes and pastries. We kept the tone bright and the style minimal, opting for light grey, white and marble backdrops, allowing the milk teas and pastries to shine as the subject.
Hermès Carré Café
F&B CONSULTING｜BAR STYLING ｜MENU ARTWORK & DESIGN ｜ RECIPE CURATION & EXECUTION
F&B CONSULTING ｜ BAR STYLING ｜MENU ARTWORK & DESIGN ｜ RECIPE DEVELOPMENT & EXECUTION
Creative Director: C.R Tan
Culinary Consultant: Ryan Foo
Barista: Alicia Yap, Butler Koffee
In collaboration with The Ate Group, our team took on the challenge of end-to-end services for Hermés world tour of The Carré Club. This included project management, manpower planning, bar styling, menu design and execution, menu curation and execution, as well as packaging sourcing. Direct from New York, this exclusive pop-up event centred around the brand’s iconic silk square scarves and vivid hues of discotheques, The Carré Club’s menu was created to feature local favourites with a modern twist, presented in perfect squares and vivid hues of ingredients to mimic the scarves of Hermés.
Ishiro
FOOD PHOTOGRAPHY
food PHOTOGRAPHY
Photographer, Food & Props Stylist: C.R Tan
Ishiro is a Japanese fusion food stall that specialises in donburis. We shot a series of group shots comprising of their menu items, while their signature dishes were featured as hero shots. Soft lighting and wood textures were used to give it a touch of Japanese minimalism.
Butler Koffee
BRANDING｜FOOD PHOTOGRAPHY
BRANDING｜food PHOTOGRAPHY
Photographer: C.R Tan
Designer: Dan Chia
Copywriter: Claire Chin
Fresh on the coffee scene, Butler Koffee is a specialty coffee mobile cart that provides intimate coffee services for private and corporate events. Inspired by founder Alicia Yap, who began her career as a Butler in the UK, we decided to use this as the focal point for the branding. Hence, the logo was adapted from a classic dapper tuxedo. To further highlight the bespoke experience, the photos and copy for Butler Koffee's website and social media platforms placed an emphasis on the human touch to evoke the warmth and sincerity of their handcrafted coffee and personalised service.
Lady M
FOOD PHOTOGRAPHY｜FOOD STYLING
food PHOTOGRAPHY｜FOOD STYLING
Creative: C.R Tan
We had the pleasure of working with Lady M Singapore, to produce a series of branding collaterals used in-store, online and on their social media platforms. We went for a clean and natural light setting to retain the elegant branding of Lady M and complement the subjects, while employing delicate blooms in the styling to showcase individual crêpe cake flavours.
Kyu Coffee Bar
BRANDING｜PHOTOGRAPHY｜STYLING｜COPYWRITING
BRANDING｜PHOTOGRAPHY｜FOOD STYLING｜COPYWRITING
Art Director & Photographer: CR Tan
Graphic Designer: Dan Chia
Logo Designer: Roxanne Wee
KYU Coffee Bar is a specialty coffee kiosk launched by Nine Press Group, nestled in the heart of the Central Business District. Based on the ideals of minimalism, we drew inspiration from Japanese Zen for the KYU Coffee Bar's branding. The idea was to encourage simplicity seeking in the hectic pace of life in today's world, and finding a moment of tranquility while savouring a freshly brewed cuppa coffee. Hence for the art direction, we employed a pastel colour scheme paired with light blush hues to evoke a sense of genuine warmth and cordial service.
NINE PRESS GROUP
BRANDING｜ART DIRECTION｜PHOTOGRAPHY
Ninepress is an online coffee portal built on the love and passion for coffee and its craft. As a new and slightly indie collective, we decided to go for a simple yet distinctive design for the logo for it to easily gain top-of-mind recall. Hence, we adjoined the numerical '9' and latter 'P', pairing the monogram with an edgy san serif font. As for our photography direction, we opted for a dark mood, capturing subjects up-close in their natural aesthetic to illuminate the natural beauty of coffee beans and the process.
Clinton Street Bakery
FOOD PHOTOGRAPHY | ART DIRECTION
FOOD PHOTOGRAPHY | ART DIRECTION
Photographer & Props Stylist: C.R Tan
Food Plating & Associate Head Chef: Benedict Yong
Lighting & Photography Assistant: Kee Ya Ting
Located at Purvis Street, Clinton Street Bakery is a renowned franchise from New York City which serves breakfast specials, with fluffy buttermilk pancakes as their specialty. The brief was simple, to present their signature brunch menu with American diner vibes. To achieve this, bright lighting was used along with a variation of textures, with the dishes served with Clinton Street Bakery’s Green-rimmed white plants to accentuate its branding.
Joe & Dough
FOOD PHOTOGRAPHY | FOOD STYLING
food PHOTOGRAPHY
Food Photographer & Props Stylist: C.R Tan
Joe & Dough was founded in 2009 and is known for their speciality coffee, gourmet sandwiches and handcrafted bakes. As part of their new menu launches and Christmas-themed marketing efforts, we were commissioned to shoot and style a wide array of sandwiches, pizza as well as Christmas log cakes. Many raw ingredients were used as supporting props to enhance the dish and grey backdrops were mostly used to showcase the elements of the main dish captured.
Nosh/Noshery SG
FOOD PHOTOGRAPHY
food PHOTOGRAPHY
Photographer & Props Stylist: C.R Tan
Photography Assistant: Kee Ya Ting
Noshery is a quaint cafe located in Rochester Park that encourages communal dining experiences. With its luxurious brunch menu items, we were briefed to make full use ofEuropean styled tableware to complement their vintage-colonial space.
Mellower Coffee
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer & Props Stylist: C.R Tan
Photography Assistant: Kee Ya Ting
Mellower Coffee is a speciality coffee chain from Shanghai and is one of the leading cafe chains in China. We were commissioned to shoot their Ondeh x Latte which was specially concocted for Singapore’s flagship opening. To bring across the collaboration theme, we went for a Peranakan theme with elements of Nyonya tiles in the background. Paired with dark tones, it gave their speciality drinks the spotlight it deserved.
