Hungry Planet
FOOD PHOTOGRAPHY I FOOD STYLING l RECIPE DEVELOPMENT
food PHOTOGRAPHY I FOOD STYLING
Photographer: C.R Tan
Food Stylist & Recipe Development: Ryan Foo
Assistant Food Stylist: Koh Zong Huang
Photography Assistant: Ting Li
Hungry Planet prides itself on its nutritious, plant-based meat crafted by a culinary team of world-renowned chefs. With a mission to fight climate change, Hungry Planet offers ready-made and βrawβ plant-based meat in the forms of chicken, beef, pork, crab and Italian sausage.
With the launch of their Asia-Pacific headquarters in Singapore, we were engaged to curate six plant-based recipes inspired by regional dishes, along with food photography and food styling. We gave well-loved dishes the meatless treatment, keeping them distinctive with traditional ingredients, yet wholesome at the same time. To evoke a sense of freshness, we opted for brighter tones paired with vibrant vegetables.
The Balvenie
FOOD PHOTOGRAPHY I FOOD STYLING l RECIPE DEVELOPMENT
FOOD PHOTOGRAPHY I FOOD STYLING
Photographer: C.R Tan
Food Stylist & Recipe Development: Ryan Foo
Junior Food Stylist: Gilbert Koh
Since 1892, The Balvenie has mastered the art of whisky brewing, serving up single malt whiskies with unique expressions underpinned by a distinctive honeyed character.
As part of their campaign to promote whisky pairing, The Balvenie tasked us to curate a series of fine dining recipes along with a photoshoot. We opted for warm tones to complement the golden hues of The Balvenieβs whisky. To evoke a sense of luxury, we created exquisite dishes with intricate plating, some even incorporate whisky as a key ingredient. Finally, styled raw fruits were used to highlight the whiskyβs tasting notes, while adding visual interest to each image.
PHOTOGRAPHY
NTUC Fairprice
FOOD PHOTOGRAPHY I FOOD STYLING l RECIPE DEVELOPMENT
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: C.R Tan
Food Stylist & Recipe Development: Ryan Foo
Junior Food Stylist: Gilbert Koh
NTUC Fairprice is a household name in Singapore as the largest retailer with more than 230 outlets islandwide.
The COVID-19 pandemic gave rise to the trend of home cooking. Riding on this trend, NTUC Fairprice endeavoured to inspire home cooks with with simple, delicious recipes. Over the course of 2021, we were engaged to develop a series of recipes based on local favourites, festive seasons and trending dishes. These recipes were published on Fairpriceβs website and social media channels, garnering high engagement from their large following.
Glenfiddich x Chun Tsubaki Mid Autumn Mooncake
FOOD PHOTOGRAPHY I FOOD STYLING I RECIPE DEVELOPMENT I DESIGN I DIGITAL IMAGING
ART DIRECTION | food PHOTOGRAPHY | RECIPE DEVELOPMENT | MOONCAKE PRODUCTION
| PACKAGING DESIGN
Creative Director & Photographer: C.R Tan
Recipe Development: Koh Zong Huang
Packaging Designer: Dan Chua
Digital Imaging/Illustration: Angeline
Set Designer/Assistant: Lee Yunxuan
Revelling in moonlit splendour, we partnered with Glenfiddich to develop not one but two exquisite snow skin mooncakes for Mid-Autumn Festival. Inspired by the brandsβ iconic whisky flavours, we worked closely to conceptualise the entire conceptβrecipe development & product manufacturing, packaging design, illustration, set design and photography.
The Glenfiddich Our Original Twelve Mooncake is an ode to the brandβs symbolic Valley with a Matcha-pistachio snow skin in a forest green hue and aromatic hints of apple, pear and vanilla. With a filling of roasted barley and brown sugar, it mimics the nuttiness of the whisky, offset by a white chocolate pear jam and whisky truffle at its core.
Encapsulating the mysterious allure of the twilight hour, the Glenfiddich Our Solera Fifteen Mooncake is enriched with hints of spicy, honeyed oak. Its skin is infused with dark ganache whisky truffle speckled with peppers and chilli for a light hint of spice. Its purple skin envelopes a filling of honey and orange blossom, which enhances the piquancy of the mooncake.
Magnum
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Art Director: C.R Tan
Ice Cream Design Development: C.R Tan
Digital Imaging Artist: C.R Tan
Photographer: C.R Tan
Food & Props Stylist: C.R Tan
Photo Assistant - Summer Look Book : Ryan Foo
Photo Assistant - Christmas Collection : Shaun Liew
Photo Assistant - Christmas Collection : Clarissa Neo
Photo Assistant - Womenβs Day Collection: Shaun Liew
Magnum is a world-renowned ice cream and dessert brand that embraces individuality and the idea of βPleasure Seekersβ. Working with, Magnum Singapore, we were tasked to produce a lookbook series for their Summer, Christmas and Womenβs Day collection. Each Magnum popsicle was custom designed with matching backdrops to elevate the overall look and feel of the individual theme.
Lunar New Year Corporate Gifting
RECIPE DEVELOPMENT & EXECUTION ο½PACKAGING DESIGN ο½ COPYWRITING ο½
RECIPE DEVELOPMENT & PRODUCTION ο½PACKAGING DESIGN ο½ COPYWRITING
Director & Photographer: C.R Tan
Recipe Development: Ryan Foo
Copywriter: Claire Chin
Designer: Dan Chia
To usher in the year of the golden pig in true Chun Tsubaki fashion, no effort was spared to spread festive cheer and good tidings to our friends and corporate clients. Truth be told, it was a very rushed job but the team worked efficiently to produce their respective collaterals.
The first aspect of our Lunar New Year gifting involved βRed Packetsβ. Red is the traditional colour of the festive season for it signifies warmth, good fortune and prosperity in the spring festival. However, we wanted to refine and redefine these red packets, to allow our design to stand out among the commonplace red packets while retaining oriental elements. Hence, the decision was made to have it in our corporate Navy. blue, with elements of camellias and cherry blossoms, emblems of spring as well as our branding of βTsubakiβ.
The second element of our corporate gifting was our Miso Caramel Tarts with Pork Floss. Cookies and sweets are often given to friends and relatives, to wish them glad tidings and sweet success. Inspired by Pineapple Tarts, we decided to switch things up with a miso caramel filing encased in a buttery melt-in-your-mouth crust, and finally garnished with pork floss for decadence.
Hereβs wishing everyone a joyous and prosperous Lunar New Year, with blessings of abundance and success!
Laura Mercier Product Launch
RECIPE DEVELOPMENT & EXECUTION ο½PHOTOGRAPHY
RECIPE DEVELOPMENT ο½PHOTOGRAPHY
Photographer: Jaegen Tan
Culinary Consultant: Ryan Foo
Working in conjunction with Adjectif & Co, we lent our space out to host the media event for the launch of Laura Mercierβs Velour Extreme Matte Lipstick. The event brought together the entire team, with event photography by Jaegen Tan, catering of specialty mobile coffee cart by Butler Koffee and canapΓ©s by Chef Ryan.
in line with the French heritage of Laura Mercierβs branding, a custom menu was curated to feature classic French favourites and flavours. The menu included of the following: ArpΓ¨ge Egg, Foie Gras Blini w Sweet Caramalised Onion, Balsamic Glazed Roasted Ratatouille on Polenta Bites, Wagyu Beef Bourguignon Cubes on truffle mash, Iced Honeydew & Mint Spritzer.
Festive Corporate Gifting: Gula Melaka Marshmallows with Desiccated Coconut
RECIPE DEVELOPMENT & EXECUTION ο½PACKAGING DESIGN ο½ COPYWRITING
RECIPE DEVELOPMENT & EXECUTION ο½PACKAGING DESIGN ο½ COPYWRITING
Photographer & Director: C.R Tan
Culinary Consultant: Ryan Foo
Copywriter: Claire Chin
Packaging Design: Dan Chia
In the spirit of giving for Christmas, we decided to whip up some goodies to thank our clients and partners for all the opportunities and projects in 2018. To kickstart the yuletide on a sweet note, the team got together to create the ultimate corporate gift. Chef Ryan whipped up handcrafted Gula Melaka Marshmallows, dusted with desiccated coconut, inspired by ondeh ondeh. The packaging design retains the blue hues of our studio branding with festive elements of Christmas holly and berries.
Hermès Carré Café
F&B CONSULTINGο½BAR STYLING ο½MENU ARTWORK & DESIGN ο½ RECIPE CURATION & EXECUTION
F&B CONSULTING ο½ BAR STYLING ο½MENU ARTWORK & DESIGN ο½ RECIPE DEVELOPMENT & EXECUTION
Creative Director: C.R Tan
Culinary Consultant: Ryan Foo
Barista: Alicia Yap, Butler Koffee
In collaboration with The Ate Group, our team took on the challenge of end-to-end services for HermΓ©s world tour of The CarrΓ© Club. This included project management, manpower planning, bar styling, menu design and execution, menu curation and execution, as well as packaging sourcing. Direct from New York, this exclusive pop-up event centred around the brandβs iconic silk square scarves and vivid hues of discotheques, The CarrΓ© Clubβs menu was created to feature local favourites with a modern twist, presented in perfect squares and vivid hues of ingredients to mimic the scarves of HermΓ©s.
Harvey Norman
FOOD PHOTOGRAPHY | VIDEOGRAPHYο½FOOD STYLINGο½RECIPE DEVELOPMENT
food PHOTOGRAPHY | VIDEOGRAPHYο½FOOD STYLINGο½RECIPE DEVELOPMENT
Creative: C.R Tan.
Working hand in hand with multi-national brand Harvey Norman, we collaborated on a 12-part series of food-focused series with the theme of home-cooking made easy. The content created for this campaign aimed to showcase Harvey Norman's electrical kitchen range and were produced in various mediums, including photography stills to videos and blog posts, published on Harvey Norman and @xlbcr's social media platforms. An array of classic and contemporary recipes were developed specifically for this campaign; from hearty mains such as Roast Chicken and Pulled Pork Burgers to tantalising Asian dishes such as Kimchi Tofu Mandu and sweet treats like the Pandan Chiffon Cake.
