Sourbombe Artisanal Bakery
FOOD PHOTOGRAPHY I FOOD STYLING I DESIGN I COPYWRITING
FOOD PHOTOGRAPHY | FOOD STYLING | DESIGN | COPYWRITING | BRANDING | VIDEOGRAPHY
Art Director, Photographer & Food Stylist: C.R Tan
Designer: Dan Chia
Copywriter: Claire Chin
Photography Assistant: Yeo Yuan Ning
Videographer: Jaegen Tan
Sourbombe is the innovative mashup of sourdough and Italian Bombolini (βBombβ shaped doughnuts stuffed with pastry cream) but with an artisanal twist. The brainchild of Gen Lee in collaboration with our director C.R Tan, this branding project was conceptualised within a short timeframe of 2 months (during the circuit breaker no less).
With sourdough bombolini at the forefront, we aspired to create a brand that was fun and quirky, hip and trendy. To achieve this, a witty brand voice with βbombeβ puns and bright pop colours were used in the design and packaging. Accordingly, vibrant hues and harsh lighting were used in the photography to bring out the delicious flavour profiles of each Sourbombe.
Grand Hyatt Great Taste Awards 2019, South East Asia Semifinals
FOOD PHOTOGRAPHY I VIDEOGRAPHY
FOOD PHOTOGRAPHY I VIDEOGRAPHY
Photographer: Shaun Liew
Videographer: Jaegen Tan
Grand Hyattβs Great Taste Awards gathers the top chefs of the groupsβ esteemed hotels to put their culinary skills to the test. This round, 18 chefs across Southeast Asia are given 6 hours and 4 mystery ingredients to create a dish to wow the judges and emerge as champion of the Southeast Asia semifinals.
The brief of the project was to film the process of the contestants from start to finish, as well as the tasting session and award ceremony. To match the intensity and heat of the competition, heartpounding rhythmic music is used, as well as fast moving edits to emphasize the fast pace of the event. Lightbox photography was also a component, to capture the final dish of each contestant.
Grand Hyatt Mezza9 Festive Video
VIDEOGRAPHY
VIDEOGRAPHY
Creative Director: C.R Tan
Videographer & Post Production Editor: Jaegen Tan
The festivities of Christmas and the New Year bring a buzz of excitement, joy in celebrating the end of a year, and warmth from the reunions with friends and loved ones. To commemorate this festive period, 5-Star Hotel Grand Hyatt Singapore commissioned a New Yearβs Eve video to feature their award-winning restaurant β Mezza9. Famous for its wide spread of international cuisines featuring quality ingredients from sustainable sources, Mezza9 is one of the top buffet spots in the city.
The brief for the video was to showcase the chefs in action, from preparation to cooking, plating, and serving a variety of their crowd-favourite dishes. Put together, itβs an enticing ensemble of heat, spices, and passion from the culinary team, further accentuated by the percussive soundtrack that evokes heart-pumping excitement to whet the appetite. The video was posted on Mezza9βs social media pages and received high engagement rates and positive comments from their followers.
Luzerne Global
FOOD PHOTOGRAPHYο½PROPS STYLINGο½RECIPE DEVELOPMENT | VIDEOGRAPHY
ART DIRECTIONο½PHOTOGRAPHYο½FOOD STYLINGο½RECIPE DEVELOPMENT | VIDEOGRAPHY
Creative: C.R Tan
It was indeed a privilege to work with Luzerne, a modern heritage tableware brand and Singapore's longest established ceramics producer. For Luzerne's 2017 catalogue, we produced a series of photographs for their new collections β Marble, Web, Scallop & Artichoke and Knit series. To accentuate the differences and unique features of each collection, we experimented with lighting and a myriad of food colours to compliment the texture and hues of the tableware.
Conceptualizationο½Videographyο½Stop-Motionο½Recipe Development
XLBCR x Luzerne
Our second project with Luzerne involved a social media collaboration with @xlbcr as a giveaway to engage their followers. This campaign involved the production of one recipe video and two stop-motion clips to promote home cooking and plating with their various collections.
Harvey Norman
FOOD PHOTOGRAPHY | VIDEOGRAPHYο½FOOD STYLINGο½RECIPE DEVELOPMENT
food PHOTOGRAPHY | VIDEOGRAPHYο½FOOD STYLINGο½RECIPE DEVELOPMENT
Creative: C.R Tan.
Working hand in hand with multi-national brand Harvey Norman, we collaborated on a 12-part series of food-focused series with the theme of home-cooking made easy. The content created for this campaign aimed to showcase Harvey Norman's electrical kitchen range and were produced in various mediums, including photography stills to videos and blog posts, published on Harvey Norman and @xlbcr's social media platforms. An array of classic and contemporary recipes were developed specifically for this campaign; from hearty mains such as Roast Chicken and Pulled Pork Burgers to tantalising Asian dishes such as Kimchi Tofu Mandu and sweet treats like the Pandan Chiffon Cake.
