NTUC Fairprice
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: C.R Tan
Food Stylist & Recipe Development: Ryan Foo
Junior Food Stylist: Gilbert Koh
NTUC Fairprice is a household name in Singapore as the largest retailer with more than 230 outlets islandwide.
The COVID-19 pandemic gave rise to the trend of home cooking. Riding on this trend, NTUC Fairprice endeavoured to inspire home cooks with with simple, delicious recipes. Over the course of 2021, we were engaged to develop a series of recipes based on local favourites, festive seasons and trending dishes. These recipes were published on Fairpriceβs website and social media channels, garnering high engagement from their large following.
