Little Farms
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY
Photographer: Tay Ting Li
Little Farms is a premium grocer in Singapore selling all-natural fresh produce of the highest quality. With the launch of their latest ready-to-eat meals, our food photographers were engaged to capture a series of product and mood shots to be used as communication collaterals.
In line with the theme of natural produce, we used bright lighting, and soft linens to visually connect the dishes. As much as ready-to-eat meals have a negative connotation of being ultra-processed, we wanted to showcase the wholesomeness of Little Farm’s version by using elements of fresh ingredients as part of the food styling.
Eclipse
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: CR Tan
Assistants: Tay Ting Li, Hugo Koh
Founded in 1999 in the U.S., Eclipse provides a range of breath-freshening mint products. In anticipation of their new Herbal Mint range for the Asian market, we were commissioned to shoot the key visual to be used on their website and advertising collaterals.
We wanted to showcase the ingredients for each flavour, but we faced a challenge regarding their large size relative to the Eclipse candy box. As a solution, we shot each element separately on a plain background and stitched them together in post editing. We also customised and 3D-printed stands based on the dimensions of the Eclipse boxes. We chose a neutral beige as the base, painting the boxes to match perfectly, and a brighter shade of yellow to complement the colour palette of the product packaging.
U.S. Center for Dairy Excellence
PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY I FOOD STYLING
Photographer: C.R Tan
Food Stylist: Ryan Foo
Food Styling Assistant: Gilbert Koh
Photography Assistant: Tay Ting Li
Located in Robertson Quay, the U.S. Center for Dairy Excellence (U.S. CDE) is the first of its kind established outside of the United States of America. Designed as a learning destination and ideation hub, it focuses on promoting dairy products and cementing its relationship with Southeast Asian business partners.
The brief was straightforward — shooting breakfast favourites and well-loved regional dishes with dairy products as the highlight. We curated a wide variety of dishes — appetizers, mains, desserts, and beverages. Each shot places the main dish front and centre, with embellishments of accompanying ingredients. Heritage dishes were given a warmer treatment and vintage props to evoke the aesthetics of yesteryears. In contrast, modern dishes and breakfast sets were given a cooler and brighter treatment, but with similar ingredient styling for a cohesive look and feel.
Hungry Planet
FOOD PHOTOGRAPHY I FOOD STYLING l RECIPE DEVELOPMENT
food PHOTOGRAPHY I FOOD STYLING
Photographer: C.R Tan
Food Stylist & Recipe Development: Ryan Foo
Assistant Food Stylist: Koh Zong Huang
Photography Assistant: Ting Li
Hungry Planet prides itself on its nutritious, plant-based meat crafted by a culinary team of world-renowned chefs. With a mission to fight climate change, Hungry Planet offers ready-made and ‘raw’ plant-based meat in the forms of chicken, beef, pork, crab and Italian sausage.
With the launch of their Asia-Pacific headquarters in Singapore, we were engaged to curate six plant-based recipes inspired by regional dishes, along with food photography and food styling. We gave well-loved dishes the meatless treatment, keeping them distinctive with traditional ingredients, yet wholesome at the same time. To evoke a sense of freshness, we opted for brighter tones paired with vibrant vegetables.
NTUC Fairprice
FOOD PHOTOGRAPHY I FOOD STYLING l RECIPE DEVELOPMENT
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: C.R Tan
Food Stylist & Recipe Development: Ryan Foo
Junior Food Stylist: Gilbert Koh
NTUC Fairprice is a household name in Singapore as the largest retailer with more than 230 outlets islandwide.
The COVID-19 pandemic gave rise to the trend of home cooking. Riding on this trend, NTUC Fairprice endeavoured to inspire home cooks with with simple, delicious recipes. Over the course of 2021, we were engaged to develop a series of recipes based on local favourites, festive seasons and trending dishes. These recipes were published on Fairprice’s website and social media channels, garnering high engagement from their large following.
Unilever
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Creatives: C.R Tan (Photography)
Ryan Foo (Food Stylist)
I scream, you scream, we scream for Unilever’s ice cream.
With more than 400 brands, Unilever lays claim to popular household names like Magnum, Ben & Jerry’s and Walls Ice Cream. To commemorate these brands, we were engaged to shoot lifestyle images, centred on the celebratory element of ice cream. Six different sets were created for various target audiences — a cosy home setting for “Netflix and Chill”, a vibrant children’s birthday party, and a chic marble backdrop to bring out sophistication.
Karana
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: C.R Tan
Food Stylist: Ryan Foo
Karana is Asia’s first plant-based brand, producing wholesome meatless products out of jackfruit. Founded in 2018, Karana is an advocate of sustainability. It hopes to promote meatless dining via tasty, nutritious plant-based products in its overall goal to fight climate change.
Paying homage to its bright tropical roots, we utilised a vibrant palette based on Karana’s branding colours — sunshine yellow and sage green. To convey the idea of plant-based deliciousness, we used bright vegetables against primary colour backdrops for a splash of summer vibes. Finally, we created full table settings with iconic Asian dishes — Steamed Buns, La Mian, Dumplings and Banh Mi — juxtaposed with orange chopsticks and hands in frame to create a hearty communal dining setting.
Arlene
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer & Digital Imaging Editor: C.R Tan
Food Stylist: Ryan Foo
Photography Assistant: Lam Jun Yuan
Packaging Designer: Design Bridge
The future of food is plant-based and sustainable eating has been on the rise. in line with the launch of Arlene, we were commissioned to shoot and style a series of photographs for their brand, from website, to packaging and social media collaterals. Arlene’s plant-based meals are created by chefs in a global kitchen. We were tasked to shoot a diverse range of cuisines, from Japanese Gyozas to Mexican Chlli Con Carne, Turkish Kebabs and Spaghetti Bolognese. Each dish was styled true to its unique characteristics, with a bright mood and fresh greens to evoke freshness.
Magnum
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Art Director: C.R Tan
Ice Cream Design Development: C.R Tan
Digital Imaging Artist: C.R Tan
Photographer: C.R Tan
Food & Props Stylist: C.R Tan
Photo Assistant - Summer Look Book : Ryan Foo
Photo Assistant - Christmas Collection : Shaun Liew
Photo Assistant - Christmas Collection : Clarissa Neo
Photo Assistant - Women’s Day Collection: Shaun Liew
Magnum is a world-renowned ice cream and dessert brand that embraces individuality and the idea of ‘Pleasure Seekers’. Working with, Magnum Singapore, we were tasked to produce a lookbook series for their Summer, Christmas and Women’s Day collection. Each Magnum popsicle was custom designed with matching backdrops to elevate the overall look and feel of the individual theme.
Kühlbarra
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY I FOOD STYLING
Photography: Shaun Liew
Food Styling: Ryan Foo
Kühlbarra is a leading supplier of Barramundi in Singapore, farming their prized fish on our local shores and delivering their supplies to esteemed restaurants around the island while also retailing their fish in-stores and online. To grow their social media presence, Kühlbarra works closely with their restaurant clientele to feature their products in unique recipes to inspire their customers to try these dishes at the restaurants or recreate it at home.
As part of Kühlbarra’s marketing efforts, we were commissioned to shoot and style dishes from Kühlbarra’s clientele: Lokkee, Salted & Hung as well as Thomson Medical Centre. The brief was to keep the styling minimal so that the focus would be on the dish, with a further emphasis on the fish skin and side profile featured. To differentiate between the various restaurants, interior elements were used as the backdrop/surfaces for closer association. As for Thomson Medical Centre, a clean and bright styling approach was used to place emphasis on the healthy meals provided for patients.
