Unilever
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Creatives: C.R Tan (Photography)
Ryan Foo (Food Stylist)
I scream, you scream, we scream for Unilever’s ice cream.
With more than 400 brands, Unilever lays claim to popular household names like Magnum, Ben & Jerry’s and Walls Ice Cream. To commemorate these brands, we were engaged to shoot lifestyle images, centred on the celebratory element of ice cream. Six different sets were created for various target audiences — a cosy home setting for “Netflix and Chill”, a vibrant children’s birthday party, and a chic marble backdrop to bring out sophistication.
Sourbombe Artisanal Bakery
FOOD PHOTOGRAPHY I FOOD STYLING I DESIGN I COPYWRITING
FOOD PHOTOGRAPHY | FOOD STYLING | DESIGN | COPYWRITING | BRANDING | VIDEOGRAPHY
Art Director, Photographer & Food Stylist: C.R Tan
Designer: Dan Chia
Copywriter: Claire Chin
Photography Assistant: Yeo Yuan Ning
Videographer: Jaegen Tan
Sourbombe is the innovative mashup of sourdough and Italian Bombolini (‘Bomb’ shaped doughnuts stuffed with pastry cream) but with an artisanal twist. The brainchild of Gen Lee in collaboration with our director C.R Tan, this branding project was conceptualised within a short timeframe of 2 months (during the circuit breaker no less).
With sourdough bombolini at the forefront, we aspired to create a brand that was fun and quirky, hip and trendy. To achieve this, a witty brand voice with ‘bombe’ puns and bright pop colours were used in the design and packaging. Accordingly, vibrant hues and harsh lighting were used in the photography to bring out the delicious flavour profiles of each Sourbombe.
Leckerbaer
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer & Digital Imaging Editor: C.R Tan
Photography Assistant: Yeo Yuan Ning
Leckerbaer is a gourmet café serving cookies and pastries in the Østerbro district of Copenhagen. They’re all about the re-invention of Danish butter cookies and are well-known in the Scandinavian Michelin-Star scene.
As part of Leckerbaer’s official launch in Singapore, we were invited to shoot their extensive selection of Småkager favourites as well as their Lemon & sea buckthorn tart. To keep the focus on the Danish butter cookies, we opted for a minimal style and natural tones to highlight the brand ethos of their cookies decorated with the heart and soul of the chef.
Lunar New Year Corporate Gifting
RECIPE DEVELOPMENT & EXECUTION ｜PACKAGING DESIGN ｜ COPYWRITING ｜
RECIPE DEVELOPMENT & PRODUCTION ｜PACKAGING DESIGN ｜ COPYWRITING
Director & Photographer: C.R Tan
Recipe Development: Ryan Foo
Copywriter: Claire Chin
Designer: Dan Chia
To usher in the year of the golden pig in true Chun Tsubaki fashion, no effort was spared to spread festive cheer and good tidings to our friends and corporate clients. Truth be told, it was a very rushed job but the team worked efficiently to produce their respective collaterals.
The first aspect of our Lunar New Year gifting involved ‘Red Packets’. Red is the traditional colour of the festive season for it signifies warmth, good fortune and prosperity in the spring festival. However, we wanted to refine and redefine these red packets, to allow our design to stand out among the commonplace red packets while retaining oriental elements. Hence, the decision was made to have it in our corporate Navy. blue, with elements of camellias and cherry blossoms, emblems of spring as well as our branding of ‘Tsubaki’.
The second element of our corporate gifting was our Miso Caramel Tarts with Pork Floss. Cookies and sweets are often given to friends and relatives, to wish them glad tidings and sweet success. Inspired by Pineapple Tarts, we decided to switch things up with a miso caramel filing encased in a buttery melt-in-your-mouth crust, and finally garnished with pork floss for decadence.
Here’s wishing everyone a joyous and prosperous Lunar New Year, with blessings of abundance and success!
Festive Corporate Gifting: Gula Melaka Marshmallows with Desiccated Coconut
RECIPE DEVELOPMENT & EXECUTION ｜PACKAGING DESIGN ｜ COPYWRITING
RECIPE DEVELOPMENT & EXECUTION ｜PACKAGING DESIGN ｜ COPYWRITING
Photographer & Director: C.R Tan
Culinary Consultant: Ryan Foo
Copywriter: Claire Chin
Packaging Design: Dan Chia
In the spirit of giving for Christmas, we decided to whip up some goodies to thank our clients and partners for all the opportunities and projects in 2018. To kickstart the yuletide on a sweet note, the team got together to create the ultimate corporate gift. Chef Ryan whipped up handcrafted Gula Melaka Marshmallows, dusted with desiccated coconut, inspired by ondeh ondeh. The packaging design retains the blue hues of our studio branding with festive elements of Christmas holly and berries.
Super Tea SG/ R&BTea
FOOD PHOTOGRAPHY | FOOD STYLING
food PHOTOGRAPHY | FOOD STYLING
Photographer & Props Stylist: C.R Tan
Photography Assistant: Ryan Foo
R&B Tea is a renowned Bubble Tea brand from China owned by Rex and Brunce. With fresh fruits and tea leaves as the main styling elements, we were able to bring out the refreshing element of each brew. Food styling plays a key part with various small elements of bubble tea pearls, tea leaves and toppings adding to the composition to enhance the overall look.
Lady M
FOOD PHOTOGRAPHY｜FOOD STYLING
food PHOTOGRAPHY｜FOOD STYLING
Creative: C.R Tan
We had the pleasure of working with Lady M Singapore, to produce a series of branding collaterals used in-store, online and on their social media platforms. We went for a clean and natural light setting to retain the elegant branding of Lady M and complement the subjects, while employing delicate blooms in the styling to showcase individual crêpe cake flavours.
