Health Promotion Board
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: CR Tan
Food Stylist: Ryan Foo
Producers: Ya Ting, Emily
Gaffer: Brandon
Food Styling Assistants: Gilbert, Michael
Assistants: Winston, Tay Ting Li, Yun Xuan, Hugo Koh, Terenz, Yang, Navin, Shimin, Shun Rong, Jason, Hannah
The Health Promotion Board (HPB) is a government agency that actively advocates healthy living with property nutrition, physical activity, mental well-being, and more.
As part of HPB’s efforts to reduce Singaporeans’ salt intake by 15%, a national campaign was launched to promote lower sodium alternatives such as K-salt, and low sodium soy sauce.
We were engaged by HPB for our food photography and food styling services to produce photos and cinemagraphs for the campaign. We were tasked to style a series of local dishes in a home setting to inspire home cooks to try out these recipes. The goal was to showcase the vibrancy of these dishes to elicit bold flavours even with a reduction in salt. We opted for bright photography and colourful ingredients, playing with herbs and spices in the foreground to add dynamism to the image.
The visuals were featured on Health Hub’s website as part of their recipe series, and OOH advertising at train stations.
