Good Meat
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY I FOOD STYLING
Creatives: C.R Tan (Photography)
Ryan Foo (Food Stylist & Recipe Development)
Koh Zong Huang (Assistant Food Stylist)
Taking sustainable dining to new heights is Good Meat, a food tech company dedicated to cell-based meat. Good Meat revolutionises meat by producing chicken meat from a single cell, minus the adverse effects on the environment.
We were engaged by Good Meat to shoot a series of photographs to mark the launch of their infamous cell-based Nugget in 2021. We curated several recipes β Chicken & Waffles, Spaghetti, Kebabs and Chinese buns β to create international appeal. For their 2022 campaign, Good Meat partnered with a local eatery β Looβs Hainanese Curry β to recreate their famous dish with cell-based chicken meat. We opted for moody tones and a soft focus to evoke a sense of luxury to the hero dishes. Similarly, for the campaign shoot, we opted for softer tones and a muted palette to bring out a sense of nostalgia.
PHOTOGRAPHY
Hungry Planet
FOOD PHOTOGRAPHY I FOOD STYLING l RECIPE DEVELOPMENT
food PHOTOGRAPHY I FOOD STYLING
Photographer: C.R Tan
Food Stylist & Recipe Development: Ryan Foo
Assistant Food Stylist: Koh Zong Huang
Photography Assistant: Ting Li
Hungry Planet prides itself on its nutritious, plant-based meat crafted by a culinary team of world-renowned chefs. With a mission to fight climate change, Hungry Planet offers ready-made and βrawβ plant-based meat in the forms of chicken, beef, pork, crab and Italian sausage.
With the launch of their Asia-Pacific headquarters in Singapore, we were engaged to curate six plant-based recipes inspired by regional dishes, along with food photography and food styling. We gave well-loved dishes the meatless treatment, keeping them distinctive with traditional ingredients, yet wholesome at the same time. To evoke a sense of freshness, we opted for brighter tones paired with vibrant vegetables.
Karana
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: C.R Tan
Food Stylist: Ryan Foo
Karana is Asiaβs first plant-based brand, producing wholesome meatless products out of jackfruit. Founded in 2018, Karana is an advocate of sustainability. It hopes to promote meatless dining via tasty, nutritious plant-based products in its overall goal to fight climate change.
Paying homage to its bright tropical roots, we utilised a vibrant palette based on Karanaβs branding colours β sunshine yellow and sage green. To convey the idea of plant-based deliciousness, we used bright vegetables against primary colour backdrops for a splash of summer vibes. Finally, we created full table settings with iconic Asian dishes β Steamed Buns, La Mian, Dumplings and Banh Mi β juxtaposed with orange chopsticks and hands in frame to create a hearty communal dining setting.
Arlene
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer & Digital Imaging Editor: C.R Tan
Food Stylist: Ryan Foo
Photography Assistant: Lam Jun Yuan
Packaging Designer: Design Bridge
The future of food is plant-based and sustainable eating has been on the rise. in line with the launch of Arlene, we were commissioned to shoot and style a series of photographs for their brand, from website, to packaging and social media collaterals. Arleneβs plant-based meals are created by chefs in a global kitchen. We were tasked to shoot a diverse range of cuisines, from Japanese Gyozas to Mexican Chlli Con Carne, Turkish Kebabs and Spaghetti Bolognese. Each dish was styled true to its unique characteristics, with a bright mood and fresh greens to evoke freshness.
Live Fruitfully
FOOD STYLING & PHOTOGRAPHY ο½ GRAPHIC DESIGN ο½ COPYWRITING ο½ WEB DESIGN
FOOD STYLING & PHOTOGRAPHY ο½ LOGO DESIGN ο½ COPYWRITING ο½ WEB DESIGN ο½BRANDING
Creative Director & Photographer: C.R Tan
UX Writer & information Architect: Claire Chin
Graphic Design: Dan Chia
As part of a rebranding exercise, our client Sandra tasked us to redesign her logo and website, together with fresh new photos to promote her platform Live Fruitfully. As a plant-based consultant, Sandra seeks to share her personal story and to inspire her clients to eat and live well hence the challenge was to find the optimal mix to design her website professionally while telling her personal story.
