Elixir Coffee and Wine
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Photography Assistant: Hugo Koh
Elixir Coffee and Wine is a stylish cafe by day that transforms into a wine bar by night. Located in the Holland Village enclave, they serve a variety of tantalising dishes from brunch staples, to pizzas, and an award-winning wine list.
We were engaged by Elixir for our professional food photography services to capture their interior and mood shots of their menu. All the photos were shot on-site at their establishment and were used for their in-house menu, PR, and social media content.
Ahara
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Photography assistant: Tay Ting Li
Set in a pre-war shophouse in the heart of Keong Saik Road, Ahara is the emblem of contemporary Indian dining helmed by chef-owner Vikramjit Roy. At Ahara, a sensory oasis awaits dinersβexquisite cuisine featuring diverse Indian flavours, a blend of old-world meets new-world architecture and curated art pieces from artists hailing across India.
In line with their grand opening, we were engaged by Ahara to shoot restaurant food photography, capturing closeups of their cuisine, restaurant interior, and dynamic team.
elemen
FOOD PHOTOGRAPHY I BRANDING I SOCIAL MEDIA
FOOD PHOTOGRAPHY | BRANDING | SOCIAL MEDIA
Creatives: C.R Tan (Art Director, Photography, Branding)
Claire Chin (Social Media Strategy & Copywriting),
Lam Jun Yuan (Chinese Copywriting & Design)
Shaun Liew (Videography, Tiktok)
Aye Chan Phyu Sin (Production, TikTok)
elemen is a dining concept focused on a modern interpretation of natural and meatless cuisine. It is dedicated to fostering the well-being of our customers through our wholesome meatless recipes and the use of natural ingredients.
With a focus on wholesome, meatless cuisines, elemen engaged our services for photography, branding (website design) and social media (Facebook, Instagram & TikTok). We focused on highlighting the brandβs motto to βLove self, Love Earthβ. We incorporated foliage and vegetation as part of the styling, keeping a fresh aesthetic with green tones as a homage to the logo. As for social media content, we initiated new brand themes, producing content based on trending topics to increase brand awareness and top-of-mind recall.
PHOTOGRAPHY
BRANDING (WEBSITE DESIGN)
SOCIAL MEDIA (FACEBOOK, INSTAGRAM, TIKTOK)
Singapore Tourism Board: Dining
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Producer: Kee Ya Ting
Photography Assistant: Shaun Liew
Digital Imaging Editor: TBWA
Restaurants: Les Amis, Zen, Basque, Cheek Bistro, Meta
To showcase Singaporeβs incredible array of dining and lifestyle offerings, we were commissioned by Singapore Tourism Board to shoot the stunning and exquisite dishes from a series of Michelin restaurants including Les Amis, Zen, Basque, Cheek Bistro and Meta. Using the table cropping method, we were able to add a certain dimension to the images. Clean and classic cutleries and tableware of each restaurant were used to draw immediate attention to the dishes itself.
So France, Le Bistro-Epicerie
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: Shaun Liew
So France, Le Bistro-Epicerie is a leading French restaurant and grocery store, serving up authentic French Fare and products from various regions in France. To welcome their new executive chef, Nicolas Drouglaret, we were commissioned to shoot a series of portraits along with lifestyle images of their dishes to be featured in their restaurant and marketing collaterals. Several of their signature dishes were featured in hero shots, while others were styled in a flat lay for bigger group shots. Elements of the restaurant interior and decor was also utilised to create a sense of branding consistency
Poulet+
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer & Digital Imaging Editor: C.R Tan
Poulet+ βs menu reflects contemporary French cuisine filled with local flavours. The art direction was to showcase the vibrant colours of these dishes, presenting them in a clean way. We made use of simple concrete bases for the colours of the food to pop. We also sourced for several porcelain bowls, plates and saucers to complement the contemporary style.
Colonial Club
FOOD PHOTOGRAPHY I DESIGN
Located in the heart of Orchard Road, Colonial Clubβs menu reflects pays tribute to Singaporeβs heritage as a British Colony, serving a myriad of local dishes with a refreshing British Twist. Here, familiar dishes of local hawker food is given a royal treatment, cooked with familiar flavours and presented elegantly. The brief was simple, to showcase the vibrant colours of these dishes, presenting it in a way that was new and refreshing yet rooted in an iconic Singaporean identity.
To achieve this, we made use of simple concrete and marble bases so that the colours of the food could easily speak for itself, creating natural contrast for it to shine. We also sourced for traditional serveware, porcelain bowls, plates and saucers commonly used in households or local restaurants. Finally, we utilised the decor of Colonial Club itself so that the menu could be tied back to the restaurant.
As for the menu design, the emphasis was used on the pictures so that customers could easily and quickly make a decision based on the dynamic shots. The vision was to keep it clean and simple, without too much distraction from the images. Finally, a Peranakan-inspired art deco frame was used for the cover to further accentuate the East meets West/local heritage concept.
Extra Virgin Pizza
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: Shaun Liew
Part of the restaurant and entertainment company, Lo & Behold Group, Extra Virgin Pizza is a modern craft Pizzeria, serving up Neapolitan thin crust pizzas to busy folks in the central business district. With a selection of traditional Italian classics mixed with modern fusion creations, the brief was to showcase hero items from their menu as well as a group shot. The photo series was used for print and digital marketing collaterals as well social media platforms.
To create a lifestyle/casual composition, we hand painted a wood board with a cool blue to create a unique and iconic surface, creating natural contrast and allowing the colours of the food to stand out.
Kafe UTU
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer, Props Stylist & Digital Imaging Editor: C.R Tan
Photography Assistants: Jian Zhong, Shaun Liew
Kafe UTU is Singaporeβs first African-themed cafe and lounge that celebrates diverse flavours and dishes from the continent. In line with their launch, we were tasked to shoot the restaurantβs interiors, group shots of their signature menu items, their cocktail range, as well as portrait shots of Kafe UTUβs team.
By using monotone tableware, it served to accentuate the vibrant colours and textures of their dishes. As for their cocktail selection, theyβre served in curated glassware that highlights the character of each drink. Finally, by incorporating their hand-carved interior design as the backdrop, it pulled together the entire African theme, enhancing the branding and character of Kafe UTU.
Sushi Tei
FOOD PHOTOGRAPHY
food PHOTOGRAPHY
Photographer, Props Stylist & Digital Imaging Editor: C.R Tan
Photography Assistants: Shaun Liew, Chen Jian Zhong
Sushi Teiβs menu showcases classic Japanese cuisine with their signature Sashimi & Sushi. We were commissioned to shoot for Sushi Teiβs Chinese New Yearβs Yu Sheng collection. To emphasize the Japanese aesthetic, we used props like sakura flowers, origami and Japanese tableware to complete the look.
Pappamia
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY
Photographer & Props Stylist: C.R Tan
Photography Assistant: Clarissa Neo
Pappamia is a local restaurant chain, serving familiar comforting dishes of Singaporean, Malaysian and Western food. Several of their signature dishes were styled as flat lays to capture the myriad of elements found in each dish. Additionally, we kept the background colours dark to allow the natural colours of the local dishes stand out.
Straights Clan
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Food Photographer: C.R Tan
Photography Assistant: Clarissa Neo
Straits Clan is an exclusive private members that seeks to connect Singaporeβs most curious and diverse individuals to propel positive change and challenge the status quo. The brandβs culinary concept is simple: elevated comforting classics. Hence we were tasked to shoot some of their menu favourites, presenting it in an elegant fashion against the backdrop of their jade-tinted marble tables.
Blue Jasmine, Park Hotel Farrer Park
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Food Photographer & Props Stylist: C.R Tan
Photography Assistant: Kee Ya Ting
Blue Jasmine is a restaurant that serves authentic Thai flavours within a contemporary setting in the heart of Farrer Park. The focus of styling was the material of tableware used - metallic, wood and porcelain. Also, texture was added with multiple props like ingredients of raw fruits and herbs to complement the subject. Overall, this portrayed Thai cuisine with a modern touch.
Basil Thai Kitchen
FOOD PHOTOGRAPHY
PHOTOGRAPHY
Food Photographer & Props Stylist: C.R Tan
Photography Assistant: Ryan Foo
In anticipation of Basil Thaiβs new menu launch, we were engaged to shoot some of their latest dishes. We shot with flay lays to encapsulate the rich and multitudinous ingredients used for each Thai dish. By creating a natural lighting effect and green elements, we were able to breathe new life into these classic Thai dishes with a modern look and feel.
Restaurant Ibid
FOOD PHOTOGRAPHY
food PHOTOGRAPHY
Food Photographer & Props Stylist: C.R Tan
Photography Assistant: Ryan Foo
Restaurant Ibid is the brainchild of MaterChef Asia winner Woo Wai Leong, serving up contemporary Chinese cuisine. Simplicity was the key for the styling, to keep the dishes as the focus of the shoot and let the images do the talking. Hence, we kept the styling minimal, with accents of existing ingredients to highlight the cuisineβs flavours, along with small touches of Chinese props and saucers to portray the restaurantβs Oriental roots. Finally, we played around with marble tabletops, earth tone materials, wood and porcelain serve ware to create a visual variation of textures.
Jones the Grocer
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Food Photographer & Props Stylist: C.R Tan
Photography Assistant: Ryan Foo
Located at Dempsey Hill, Jones the Grocer is an Australian origin food emporium aimed at inspiring a love of great food and providing customers with a full gourmet experience. We went for a minimal and natural light setting to bring hero shots of their gourmet dishes in full focus.
