Pappamia
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY
Photographer & Props Stylist: C.R Tan
Photography Assistant: Clarissa Neo
Pappamia is a local restaurant chain, serving familiar comforting dishes of Singaporean, Malaysian and Western food. Several of their signature dishes were styled as flat lays to capture the myriad of elements found in each dish. Additionally, we kept the background colours dark to allow the natural colours of the local dishes stand out.
Straights Clan
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Food Photographer: C.R Tan
Photography Assistant: Clarissa Neo
Straits Clan is an exclusive private members that seeks to connect Singaporeβs most curious and diverse individuals to propel positive change and challenge the status quo. The brandβs culinary concept is simple: elevated comforting classics. Hence we were tasked to shoot some of their menu favourites, presenting it in an elegant fashion against the backdrop of their jade-tinted marble tables.
Andaz
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer, Props Stylist & Digital Imaging Editor: C.R Tan
Photography Assistants: Ryan Foo, Clarissa Neo
Andaz Singapore is a luxury concept by Hyatt. To display the best of their street-style dining at four distinctive restaurants, we were commissioned to shoot several cuisine types as well as their cocktail selection. To create easily distinguishable images, we made it a point to use matching and appropriate props and tableware to capture the uniqueness of each cuisine. Additionally, we shot several profile shots of their mixologists in action to add a human touch to the series.
Blue Jasmine, Park Hotel Farrer Park
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Food Photographer & Props Stylist: C.R Tan
Photography Assistant: Kee Ya Ting
Blue Jasmine is a restaurant that serves authentic Thai flavours within a contemporary setting in the heart of Farrer Park. The focus of styling was the material of tableware used - metallic, wood and porcelain. Also, texture was added with multiple props like ingredients of raw fruits and herbs to complement the subject. Overall, this portrayed Thai cuisine with a modern touch.
Koufu Rasa Pura
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer, Food & Props Stylist: C.R Tan
Food Styling Assistant: Ryan Foo
To welcome the opening of Koufuβs new branch at Rasapura Marina Bay Sands, we shot a series of local delicacies with a modern touch. To create a bright and clean feel, we used white tableware and grey backdrops to make the colour of the food pop.
Koufu Fusionopolis
FOOD PHOTOGRAPHY | FOOD STYLING
food PHOTOGRAPHY | FOOD STYLING
Photographer, Food & Props Stylist: C.R Tan
Food Styling Assistant: Ryan Foo
Production Assistant: Das
To welcome the opening of Koufuβs new branch at Fusionopolis, we shot a series of local delicacies with a modern touch. To create a lifestyle feel, we used hand models shots to interact with the food. With darker tone backdrops, it created a natural contrast, allowing the colours of the food to stand out.
Wing Joo Loong
FOOD PHOTOGRAPHY I FOOD STYLING
PHOTOGRAPHY
Food Photography & Props Stylist: C.R Tan
Photography Assistant: John Kung
Wing Joo Loong is a Traditional Chinese Medicine company that is known for Koreaβs famous Cheong Kwan Jang brand of Korean red ginseng products. The brief was to produce a series of images for their website, showcasing traditional Chinese herbs in a contemporary fashion. We used more than 10 different backdrops, some of them custom made to match the brand colours. We also played around with serveware of different materials and textures to complement the various size and shapes of the herbs.
Fishery Pot
FOOD PHOTOGRAPHY
food PHOTOGRAPHY
Photographer & Food Stylist: C.R Tan
Photography Assistant: Jocelyn
Fishery Pot is a fish/seafood soup stall located at Far East Plaza and we were tasked to shoot Fishery Potβs dishes to feature on their menu. We went for bright lighting and minimal background to accentuate the colours of the seafood and ingredients while creating a fresh and healthy feel for their soup bowls.
Basil Thai Kitchen
FOOD PHOTOGRAPHY
PHOTOGRAPHY
Food Photographer & Props Stylist: C.R Tan
Photography Assistant: Ryan Foo
In anticipation of Basil Thaiβs new menu launch, we were engaged to shoot some of their latest dishes. We shot with flay lays to encapsulate the rich and multitudinous ingredients used for each Thai dish. By creating a natural lighting effect and green elements, we were able to breathe new life into these classic Thai dishes with a modern look and feel.
Restaurant Ibid
FOOD PHOTOGRAPHY
food PHOTOGRAPHY
Food Photographer & Props Stylist: C.R Tan
Photography Assistant: Ryan Foo
Restaurant Ibid is the brainchild of MaterChef Asia winner Woo Wai Leong, serving up contemporary Chinese cuisine. Simplicity was the key for the styling, to keep the dishes as the focus of the shoot and let the images do the talking. Hence, we kept the styling minimal, with accents of existing ingredients to highlight the cuisineβs flavours, along with small touches of Chinese props and saucers to portray the restaurantβs Oriental roots. Finally, we played around with marble tabletops, earth tone materials, wood and porcelain serve ware to create a visual variation of textures.
Ishiro
FOOD PHOTOGRAPHY
food PHOTOGRAPHY
Photographer, Food & Props Stylist: C.R Tan
Ishiro is a Japanese fusion food stall that specialises in donburis. We shot a series of group shots comprising of their menu items, while their signature dishes were featured as hero shots. Soft lighting and wood textures were used to give it a touch of Japanese minimalism.
Butler Koffee
BRANDINGο½FOOD PHOTOGRAPHY
BRANDINGο½food PHOTOGRAPHY
Photographer: C.R Tan
Designer: Dan Chia
Copywriter: Claire Chin
Fresh on the coffee scene, Butler Koffee is a specialty coffee mobile cart that provides intimate coffee services for private and corporate events. Inspired by founder Alicia Yap, who began her career as a Butler in the UK, we decided to use this as the focal point for the branding. Hence, the logo was adapted from a classic dapper tuxedo. To further highlight the bespoke experience, the photos and copy for Butler Koffee's website and social media platforms placed an emphasis on the human touch to evoke the warmth and sincerity of their handcrafted coffee and personalised service.
McDonald's
PHOTOGRAPHYο½VIDEOGRAPHY
In line with McDonald's launch of the Signature Collection, we produced a series of photographs for digital and print collaterals that were featured in outlets, as well as billboards all around Singapore. The Signature Collection is a premium range featuring high quality 'game changing' burgers. To best encapsulate this campaign, we decided on a different approach for the art direction, with dark and moody styling to provide a stark and distinctive visual contrast.
Videographyο½Food & Props Styling
Creative: C.R Tan
Agency: DDB
Luzerne Global
FOOD PHOTOGRAPHYο½PROPS STYLINGο½RECIPE DEVELOPMENT | VIDEOGRAPHY
ART DIRECTIONο½PHOTOGRAPHYο½FOOD STYLINGο½RECIPE DEVELOPMENT | VIDEOGRAPHY
Creative: C.R Tan
It was indeed a privilege to work with Luzerne, a modern heritage tableware brand and Singapore's longest established ceramics producer. For Luzerne's 2017 catalogue, we produced a series of photographs for their new collections β Marble, Web, Scallop & Artichoke and Knit series. To accentuate the differences and unique features of each collection, we experimented with lighting and a myriad of food colours to compliment the texture and hues of the tableware.
Conceptualizationο½Videographyο½Stop-Motionο½Recipe Development
XLBCR x Luzerne
Our second project with Luzerne involved a social media collaboration with @xlbcr as a giveaway to engage their followers. This campaign involved the production of one recipe video and two stop-motion clips to promote home cooking and plating with their various collections.
Harvey Norman
FOOD PHOTOGRAPHY | VIDEOGRAPHYο½FOOD STYLINGο½RECIPE DEVELOPMENT
food PHOTOGRAPHY | VIDEOGRAPHYο½FOOD STYLINGο½RECIPE DEVELOPMENT
Creative: C.R Tan.
Working hand in hand with multi-national brand Harvey Norman, we collaborated on a 12-part series of food-focused series with the theme of home-cooking made easy. The content created for this campaign aimed to showcase Harvey Norman's electrical kitchen range and were produced in various mediums, including photography stills to videos and blog posts, published on Harvey Norman and @xlbcr's social media platforms. An array of classic and contemporary recipes were developed specifically for this campaign; from hearty mains such as Roast Chicken and Pulled Pork Burgers to tantalising Asian dishes such as Kimchi Tofu Mandu and sweet treats like the Pandan Chiffon Cake.
Nespresso
PHOTOGRAPHYο½FOOD STYLING
In collaboration with Nespresso, we got the opportunity to work with award-winning mixologist and founding bartender of 28 Hong Kong Street, Michael Callahan. Together, we produced a series of portraits featuring Callahan's caffeine concoctions using Nespresso's signature blends. The visuals produced were a prelude to the opening of Nespresso's latest outlet at Raffles City Shopping Centre.
Lady M
FOOD PHOTOGRAPHYο½FOOD STYLING
food PHOTOGRAPHYο½FOOD STYLING
Creative: C.R Tan
We had the pleasure of working with Lady M Singapore, to produce a series of branding collaterals used in-store, online and on their social media platforms. We went for a clean and natural light setting to retain the elegant branding of Lady M and complement the subjects, while employing delicate blooms in the styling to showcase individual crΓͺpe cake flavours.
Kyu Coffee Bar
BRANDINGο½PHOTOGRAPHYο½STYLINGο½COPYWRITING
BRANDINGο½PHOTOGRAPHYο½FOOD STYLINGο½COPYWRITING
Art Director & Photographer: CR Tan
Graphic Designer: Dan Chia
Logo Designer: Roxanne Wee
KYU Coffee Bar is a specialty coffee kiosk launched by Nine Press Group, nestled in the heart of the Central Business District. Based on the ideals of minimalism, we drew inspiration from Japanese Zen for the KYU Coffee Bar's branding. The idea was to encourage simplicity seeking in the hectic pace of life in today's world, and finding a moment of tranquility while savouring a freshly brewed cuppa coffee. Hence for the art direction, we employed a pastel colour scheme paired with light blush hues to evoke a sense of genuine warmth and cordial service.
NINE PRESS GROUP
BRANDINGο½ART DIRECTIONο½PHOTOGRAPHY
Ninepress is an online coffee portal built on the love and passion for coffee and its craft. As a new and slightly indie collective, we decided to go for a simple yet distinctive design for the logo for it to easily gain top-of-mind recall. Hence, we adjoined the numerical '9' and latter 'P', pairing the monogram with an edgy san serif font. As for our photography direction, we opted for a dark mood, capturing subjects up-close in their natural aesthetic to illuminate the natural beauty of coffee beans and the process.
Clinton Street Bakery
FOOD PHOTOGRAPHY | ART DIRECTION
FOOD PHOTOGRAPHY | ART DIRECTION
Photographer & Props Stylist: C.R Tan
Food Plating & Associate Head Chef: Benedict Yong
Lighting & Photography Assistant: Kee Ya Ting
Located at Purvis Street, Clinton Street Bakery is a renowned franchise from New York City which serves breakfast specials, with fluffy buttermilk pancakes as their specialty. The brief was simple, to present their signature brunch menu with American diner vibes. To achieve this, bright lighting was used along with a variation of textures, with the dishes served with Clinton Street Bakeryβs Green-rimmed white plants to accentuate its branding.
