Tiger Beer
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Props Stylist: C.R Tan
Digital Imaging: C.R Tan
Photo Assistant (KEK) : Jian Zhong
Photo Assistant (Hao Shi Jia) : Bryan Lee, Shaun Liew
In line with Tiger Beerβs Street Food campaign, we were commissioned to shoot a series of images, aimed at promoting our local hawker heritage. The brief was to style and shoot iconic local street food with a modem, elevated touch. Every single prop and tableware was carefully selected to complement the texture and colours of each dish. Paired with fresh draught tiger beer, the series effectively captured the essence of Singapore Hawker dining.
Poulet+
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer & Digital Imaging Editor: C.R Tan
Poulet+ βs menu reflects contemporary French cuisine filled with local flavours. The art direction was to showcase the vibrant colours of these dishes, presenting them in a clean way. We made use of simple concrete bases for the colours of the food to pop. We also sourced for several porcelain bowls, plates and saucers to complement the contemporary style.
The 1872 Clipper Tea Co.
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer & Props Stylist: C.R Tan
Photography Assistants: Ryan Foo & Davis Tan
The 1872 Clipper Tea Co. is a Singapore heritage tea brand located in ION Orchard. In line with their revamped Tea Bar menu, we were commissioned to shoot a series of lifestyle shots to highlight their star products of Tea Lattes and pastries. We kept the tone bright and the style minimal, opting for light grey, white and marble backdrops, allowing the milk teas and pastries to shine as the subject.
KΓΌhlbarra
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY I FOOD STYLING
Photography: Shaun Liew
Food Styling: Ryan Foo
KΓΌhlbarra is a leading supplier of Barramundi in Singapore, farming their prized fish on our local shores and delivering their supplies to esteemed restaurants around the island while also retailing their fish in-stores and online. To grow their social media presence, KΓΌhlbarra works closely with their restaurant clientele to feature their products in unique recipes to inspire their customers to try these dishes at the restaurants or recreate it at home.
As part of KΓΌhlbarraβs marketing efforts, we were commissioned to shoot and style dishes from KΓΌhlbarraβs clientele: Lokkee, Salted & Hung as well as Thomson Medical Centre. The brief was to keep the styling minimal so that the focus would be on the dish, with a further emphasis on the fish skin and side profile featured. To differentiate between the various restaurants, interior elements were used as the backdrop/surfaces for closer association. As for Thomson Medical Centre, a clean and bright styling approach was used to place emphasis on the healthy meals provided for patients.
Konjac Express
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer & Food Stylist: C.R Tan
Photography Assistant: Ryan Foo
Konjac Express is a healthier choice bowl created by NTUC Foodfare. We went for a clean styling with soft light against marble backdrops to accentuate the bright hues of their fresh, hearty dishes.
Guinness Singapore
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Food & Props Stylist: C.R Tan
Digital Imaging Artist: C.R Tan
Photography Assistant: Ryan Foo
A long-term client of ours, we were thrilled when Guinness approached us to shoot their Guinness Mooncake collection. Complementing the obsidian hues of their signature stout brew, the natural decision was to employ dark tones with hints of gold to create an element of mystery for their mooncake collection.
Additionally, we were tasked to style and shoot Guinnessβ exclusive collaboration with a Chinese restaurant. A total of 3 dishes and a portrait chef image was shot and styled, featuring delectable recipes which infuse Guinness signature stout.
Colonial Club
FOOD PHOTOGRAPHY I DESIGN
Located in the heart of Orchard Road, Colonial Clubβs menu reflects pays tribute to Singaporeβs heritage as a British Colony, serving a myriad of local dishes with a refreshing British Twist. Here, familiar dishes of local hawker food is given a royal treatment, cooked with familiar flavours and presented elegantly. The brief was simple, to showcase the vibrant colours of these dishes, presenting it in a way that was new and refreshing yet rooted in an iconic Singaporean identity.
To achieve this, we made use of simple concrete and marble bases so that the colours of the food could easily speak for itself, creating natural contrast for it to shine. We also sourced for traditional serveware, porcelain bowls, plates and saucers commonly used in households or local restaurants. Finally, we utilised the decor of Colonial Club itself so that the menu could be tied back to the restaurant.
As for the menu design, the emphasis was used on the pictures so that customers could easily and quickly make a decision based on the dynamic shots. The vision was to keep it clean and simple, without too much distraction from the images. Finally, a Peranakan-inspired art deco frame was used for the cover to further accentuate the East meets West/local heritage concept.
Courtyard by Marriott Singapore
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY | FOOD STYLING
Photography & Props Styling: C.R Tan
Photography Assistant: John Kung, Ryan Foo
Located in the heart of Novena District, Courtyard by Marriott Singapore is a 4-star hotel with views of Singaporeβs skyline. The brief was simple, to capture their wide array of dishes in the most authentic and clean form. To achieve this, we used marble and granite-textured backdrops. To add visual interest to the dishes, we used neutral linen napkins layered under a plate to enhance the overall look.
Changi Airport Group: 'Happy Hour Campaign'
PHOTOGRAPHYο½FOOD STYLING ο½ DIGITAL IMAGING I ART DIRECTION
FOOD PHOTOGRAPHYο½FOOD STYLING ο½ DIGITAL IMAGING I ART DIRECTION
Art Director & Photographer:
Producer: Kee Ya Ting
Art Assistant: Ryan Foo
Wardrobe Stylist: Evon Chng & Karin Tan
Hair & Makeup Artist: Seh Poh Tin
Talents: Shohei, Dorothy
Working with Ogilvy & Mather Singapore, we were commissioned to produce the Changi Happy Hour campaign for Changi Airport Group. The campaign comprised of various images shot at Changi Airportβs Transit area that features its various lifestyle components for travelers: cosmetics, retail & electronics, dining and duty-free liquor. The campaign was shot over 3 sessions to produce banners and gif videos, requiring Digital Imaging to piece the various facets together. The final product was featured on Changi Airports website, social media and various digital screens in Changi Airports Transit terminals.
Extra Virgin Pizza
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: Shaun Liew
Part of the restaurant and entertainment company, Lo & Behold Group, Extra Virgin Pizza is a modern craft Pizzeria, serving up Neapolitan thin crust pizzas to busy folks in the central business district. With a selection of traditional Italian classics mixed with modern fusion creations, the brief was to showcase hero items from their menu as well as a group shot. The photo series was used for print and digital marketing collaterals as well social media platforms.
To create a lifestyle/casual composition, we hand painted a wood board with a cool blue to create a unique and iconic surface, creating natural contrast and allowing the colours of the food to stand out.
Lunar New Year Corporate Gifting
RECIPE DEVELOPMENT & EXECUTION ο½PACKAGING DESIGN ο½ COPYWRITING ο½
RECIPE DEVELOPMENT & PRODUCTION ο½PACKAGING DESIGN ο½ COPYWRITING
Director & Photographer: C.R Tan
Recipe Development: Ryan Foo
Copywriter: Claire Chin
Designer: Dan Chia
To usher in the year of the golden pig in true Chun Tsubaki fashion, no effort was spared to spread festive cheer and good tidings to our friends and corporate clients. Truth be told, it was a very rushed job but the team worked efficiently to produce their respective collaterals.
The first aspect of our Lunar New Year gifting involved βRed Packetsβ. Red is the traditional colour of the festive season for it signifies warmth, good fortune and prosperity in the spring festival. However, we wanted to refine and redefine these red packets, to allow our design to stand out among the commonplace red packets while retaining oriental elements. Hence, the decision was made to have it in our corporate Navy. blue, with elements of camellias and cherry blossoms, emblems of spring as well as our branding of βTsubakiβ.
The second element of our corporate gifting was our Miso Caramel Tarts with Pork Floss. Cookies and sweets are often given to friends and relatives, to wish them glad tidings and sweet success. Inspired by Pineapple Tarts, we decided to switch things up with a miso caramel filing encased in a buttery melt-in-your-mouth crust, and finally garnished with pork floss for decadence.
Hereβs wishing everyone a joyous and prosperous Lunar New Year, with blessings of abundance and success!
T2 TEA
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY| CREATIVE CONTENT
Photographer & Props Stylist: C.R Tan
T2 Tea is a proud Australian brand, born and brewed in the cafe capital of Melbourne. During the Chinese New Year season, weβre honoured to be able to shoot a series of T2 Tea collections in a cosy and modern family dine-in setting.
One Farrer Hotel & Spa
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer & Props Stylist: C.R Tan
February Campaign 17β- Assistant: Kee Ya Ting
May Campaign 17β - Assistant: Kenny Lee
Festive Campaign 17β - Assistant: John Kung
Festive Campaign 18β - Assistant: Ryan Foo
One Farrer Hotel is one of the leading luxury hotels in Singapore offering 5-star urban resort accommodation, and one of our regular clients. To welcome Chinese New Year, we were commissioned to shoot their Yu Sheng dish along with some of their side dishes. To create the festive Lunar New Year vibes, we used the auspicious red colour in elements of textured props such as hand-cut paper, angbao, linen, teacups etc.
For the Christmas theme-related project, we went for a casual/lifestyle aesthetic by creating a feasting tabletop setting with hands-in-frame. To create a contemporary feel, a coblat blue board was used as a table surface, giving instant contrast from the warm tones of the dishes.
Kafe UTU
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer, Props Stylist & Digital Imaging Editor: C.R Tan
Photography Assistants: Jian Zhong, Shaun Liew
Kafe UTU is Singaporeβs first African-themed cafe and lounge that celebrates diverse flavours and dishes from the continent. In line with their launch, we were tasked to shoot the restaurantβs interiors, group shots of their signature menu items, their cocktail range, as well as portrait shots of Kafe UTUβs team.
By using monotone tableware, it served to accentuate the vibrant colours and textures of their dishes. As for their cocktail selection, theyβre served in curated glassware that highlights the character of each drink. Finally, by incorporating their hand-carved interior design as the backdrop, it pulled together the entire African theme, enhancing the branding and character of Kafe UTU.
Super Tea SG/ R&BTea
FOOD PHOTOGRAPHY | FOOD STYLING
food PHOTOGRAPHY | FOOD STYLING
Photographer & Props Stylist: C.R Tan
Photography Assistant: Ryan Foo
R&B Tea is a renowned Bubble Tea brand from China owned by Rex and Brunce. With fresh fruits and tea leaves as the main styling elements, we were able to bring out the refreshing element of each brew. Food styling plays a key part with various small elements of bubble tea pearls, tea leaves and toppings adding to the composition to enhance the overall look.
Sushi Tei
FOOD PHOTOGRAPHY
food PHOTOGRAPHY
Photographer, Props Stylist & Digital Imaging Editor: C.R Tan
Photography Assistants: Shaun Liew, Chen Jian Zhong
Sushi Teiβs menu showcases classic Japanese cuisine with their signature Sashimi & Sushi. We were commissioned to shoot for Sushi Teiβs Chinese New Yearβs Yu Sheng collection. To emphasize the Japanese aesthetic, we used props like sakura flowers, origami and Japanese tableware to complete the look.
Origin Grill & Bar
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Photography Assistant: Shaun Liew
Located in Shangri-La Hotel Singapore, Origin Grill & Bar is inspired by the origin of flavours, travel adventures and Singaporeβs illustrious history of bountiful trade, colonial charm and tropical splendour.
We were privileged to explore the beautiful restaurant, making full use of the modern art deco bar counter for a crew shot. Minimal and clean white tableware was used to showcase their extensive menu selection including the 500-day Japanese diet-fed Shiro Wagyu and the restaurantβs interior was used as part of the backdrop for the cocktails.
Almost Famous Craft Beer Bar
FOOD PHOTOGRAPHY
food PHOTOGRAPHY
Photographer & Props Stylist: C.R Tan
A partnership craft beer bar opened by our Director simply meant that both the interior design and food photography should be close to perfection, specifically minimalistic perfection. Needless to say, the minimalist theme extended to the photography and styling. By using grey concrete tones and dark serveware as the backdrop, it allowed the natural colour of the food and drinks to shine, making them even more eye-catching and visually appealing.
Live Fruitfully
FOOD STYLING & PHOTOGRAPHY ο½ GRAPHIC DESIGN ο½ COPYWRITING ο½ WEB DESIGN
FOOD STYLING & PHOTOGRAPHY ο½ LOGO DESIGN ο½ COPYWRITING ο½ WEB DESIGN ο½BRANDING
Creative Director & Photographer: C.R Tan
UX Writer & information Architect: Claire Chin
Graphic Design: Dan Chia
As part of a rebranding exercise, our client Sandra tasked us to redesign her logo and website, together with fresh new photos to promote her platform Live Fruitfully. As a plant-based consultant, Sandra seeks to share her personal story and to inspire her clients to eat and live well hence the challenge was to find the optimal mix to design her website professionally while telling her personal story.
Hermès Carré Café
F&B CONSULTINGο½BAR STYLING ο½MENU ARTWORK & DESIGN ο½ RECIPE CURATION & EXECUTION
F&B CONSULTING ο½ BAR STYLING ο½MENU ARTWORK & DESIGN ο½ RECIPE DEVELOPMENT & EXECUTION
Creative Director: C.R Tan
Culinary Consultant: Ryan Foo
Barista: Alicia Yap, Butler Koffee
In collaboration with The Ate Group, our team took on the challenge of end-to-end services for HermΓ©s world tour of The CarrΓ© Club. This included project management, manpower planning, bar styling, menu design and execution, menu curation and execution, as well as packaging sourcing. Direct from New York, this exclusive pop-up event centred around the brandβs iconic silk square scarves and vivid hues of discotheques, The CarrΓ© Clubβs menu was created to feature local favourites with a modern twist, presented in perfect squares and vivid hues of ingredients to mimic the scarves of HermΓ©s.
