Rasapura Master: Laksa
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: C.R Tan
Food Stylist: Ryan Foo
Located in the basement of Marina Bay Sands lies Rasapura Masters, a gourmet food court that brings together the best of Singapore street food.
Rasapura takes Laksa to the next level, elevating the humble street food with premium seafood for luxury in every bite. As an ode to Singaporeβs heritage as a fishing village, we used rustic textures such as hemp and rattan. Each main dish was embellished with complementary ingredients of dried chillis and banana leaves to fill the frame. Laksa and its seafood has natural warm tones of red and orange. To create a focal point, we contrasted the dishes with a muted grey background, allowing the hero dishes to pop naturally.
PHOTOGRAPHY
Karana
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: C.R Tan
Food Stylist: Ryan Foo
Karana is Asiaβs first plant-based brand, producing wholesome meatless products out of jackfruit. Founded in 2018, Karana is an advocate of sustainability. It hopes to promote meatless dining via tasty, nutritious plant-based products in its overall goal to fight climate change.
Paying homage to its bright tropical roots, we utilised a vibrant palette based on Karanaβs branding colours β sunshine yellow and sage green. To convey the idea of plant-based deliciousness, we used bright vegetables against primary colour backdrops for a splash of summer vibes. Finally, we created full table settings with iconic Asian dishes β Steamed Buns, La Mian, Dumplings and Banh Mi β juxtaposed with orange chopsticks and hands in frame to create a hearty communal dining setting.
elemen
FOOD PHOTOGRAPHY I BRANDING I SOCIAL MEDIA
FOOD PHOTOGRAPHY | BRANDING | SOCIAL MEDIA
Creatives: C.R Tan (Art Director, Photography, Branding)
Claire Chin (Social Media Strategy & Copywriting),
Lam Jun Yuan (Chinese Copywriting & Design)
Shaun Liew (Videography, Tiktok)
Aye Chan Phyu Sin (Production, TikTok)
elemen is a dining concept focused on a modern interpretation of natural and meatless cuisine. It is dedicated to fostering the well-being of our customers through our wholesome meatless recipes and the use of natural ingredients.
With a focus on wholesome, meatless cuisines, elemen engaged our services for photography, branding (website design) and social media (Facebook, Instagram & TikTok). We focused on highlighting the brandβs motto to βLove self, Love Earthβ. We incorporated foliage and vegetation as part of the styling, keeping a fresh aesthetic with green tones as a homage to the logo. As for social media content, we initiated new brand themes, producing content based on trending topics to increase brand awareness and top-of-mind recall.
PHOTOGRAPHY
BRANDING (WEBSITE DESIGN)
SOCIAL MEDIA (FACEBOOK, INSTAGRAM, TIKTOK)
Glenfiddich x Chun Tsubaki Mid Autumn Mooncake
FOOD PHOTOGRAPHY I FOOD STYLING I RECIPE DEVELOPMENT I DESIGN I DIGITAL IMAGING
ART DIRECTION | food PHOTOGRAPHY | RECIPE DEVELOPMENT | MOONCAKE PRODUCTION
| PACKAGING DESIGN
Creative Director & Photographer: C.R Tan
Recipe Development: Koh Zong Huang
Packaging Designer: Dan Chua
Digital Imaging/Illustration: Angeline
Set Designer/Assistant: Lee Yunxuan
Revelling in moonlit splendour, we partnered with Glenfiddich to develop not one but two exquisite snow skin mooncakes for Mid-Autumn Festival. Inspired by the brandsβ iconic whisky flavours, we worked closely to conceptualise the entire conceptβrecipe development & product manufacturing, packaging design, illustration, set design and photography.
The Glenfiddich Our Original Twelve Mooncake is an ode to the brandβs symbolic Valley with a Matcha-pistachio snow skin in a forest green hue and aromatic hints of apple, pear and vanilla. With a filling of roasted barley and brown sugar, it mimics the nuttiness of the whisky, offset by a white chocolate pear jam and whisky truffle at its core.
Encapsulating the mysterious allure of the twilight hour, the Glenfiddich Our Solera Fifteen Mooncake is enriched with hints of spicy, honeyed oak. Its skin is infused with dark ganache whisky truffle speckled with peppers and chilli for a light hint of spice. Its purple skin envelopes a filling of honey and orange blossom, which enhances the piquancy of the mooncake.
Arlene
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer & Digital Imaging Editor: C.R Tan
Food Stylist: Ryan Foo
Photography Assistant: Lam Jun Yuan
Packaging Designer: Design Bridge
The future of food is plant-based and sustainable eating has been on the rise. in line with the launch of Arlene, we were commissioned to shoot and style a series of photographs for their brand, from website, to packaging and social media collaterals. Arleneβs plant-based meals are created by chefs in a global kitchen. We were tasked to shoot a diverse range of cuisines, from Japanese Gyozas to Mexican Chlli Con Carne, Turkish Kebabs and Spaghetti Bolognese. Each dish was styled true to its unique characteristics, with a bright mood and fresh greens to evoke freshness.
Capella Singapore
FOOD PHOTOGRAPHY
PHOTOGRAPHY
Photographer & Digital Imaging Artist: C.R Tan
Photography Assistants: Shaun Liew, Chen Jian Zhong (2019), Tay Ting Li (2022, 2023)
We had the pleasure of working with Capella Hotel Singapore, to produce a series of photographs to showcase their extravagant fine dining dishes.
For our 2019 photoshoot, we opted for a clean and natural light setting that allowed the colourful elements of the dish to shine naturally. The minimalist effect also retained an air of elegance, working perfectly to complement their branding as a luxury hotel.
The 2023 photoshoot showcased several hero dishes from Capellaβs new menu. To give an updated look and feel, we played around with light and shadows, using tropical plants like Monsteras to evoke the tropical landscape of sunny Singapore.
Similarly, the Lunar New Year shoot was given the same light and shadows treatment. This time, we opted for warmer lighting akin to sunsets. This alludes to the time for reunion dinners, where families gather and bask in the warmth of familial love.
Cafe & Meal Muji
FOOD PHOTOGRAPHYο½FOOD STYLING
Food PHOTOGRAPhyο½FOOD STYLING
Photographer & Food Stylist: C.R Tan
We were thrilled when Muji approached us to shoot for their brand extension of CafΓ© & Meal Muji, since it is one of our favourite brands. In line with Muji's signature zen-minimal aesthetic, we went for a clean styling with soft light against white backdrops to accentuate the bright colours of their fresh deli dishes.
Museum of Ice Cream
FOOD PHOTOGRAPHY I DIGITAL IMAGING
FOOD PHOTOGRAPHY
Food & Product Photographer, Digital Imaging Editor: C.R Tan
Portrait Photographer: Shaun Liew
Photography Assistant: Lam Jun Yuan
Art Direction: Sophie Anderson
Talents: Steph, Bryan & Weiqing
Millennial Pink with a splash of rainbow sprinkles, Museum of Ice Cream is the epitome of fun! The Instagram-worthy experiential attraction was founded in New York, making its first overseas expansion to our Little Red Dot. In line with their pre-launch pop up at Design Orchard, we were commissioned to shoot a series of portrait product shots with three of their exclusive ice cream flavours - Lychee Bandung, Malty Boba and Taro Milk Tea
Sourbombe Artisanal Bakery
FOOD PHOTOGRAPHY I FOOD STYLING I DESIGN I COPYWRITING
FOOD PHOTOGRAPHY | FOOD STYLING | DESIGN | COPYWRITING | BRANDING | VIDEOGRAPHY
Art Director, Photographer & Food Stylist: C.R Tan
Designer: Dan Chia
Copywriter: Claire Chin
Photography Assistant: Yeo Yuan Ning
Videographer: Jaegen Tan
Sourbombe is the innovative mashup of sourdough and Italian Bombolini (βBombβ shaped doughnuts stuffed with pastry cream) but with an artisanal twist. The brainchild of Gen Lee in collaboration with our director C.R Tan, this branding project was conceptualised within a short timeframe of 2 months (during the circuit breaker no less).
With sourdough bombolini at the forefront, we aspired to create a brand that was fun and quirky, hip and trendy. To achieve this, a witty brand voice with βbombeβ puns and bright pop colours were used in the design and packaging. Accordingly, vibrant hues and harsh lighting were used in the photography to bring out the delicious flavour profiles of each Sourbombe.
Butler Koffee Cold Brew
FOOD PHOTOGRAPHY I FOOD STYLING I BRANDING
FOOD PHOTOGRAPHY | DESIGN | COPYWRITING
Art Director: C.R Tan
Designer: Dan Chia
Copywriter: Claire Chin
Photographer: Yeo Yuan Ning
Itβs been 3 years since Butler Koffee was launched but the COVID-19 pandemic brought about certain challenges where the mobile cart could not operate. Our solution: Cold Brew bottles available for delivery!
This provided a new opportunity for us to relook the branding of Butler Koffee and we decided to revamp it a little, keeping it fun and quirky with vibrant minimalist curves and while still retaining the original charm of Butlerβs sincere, warm persona.
Luzerne Global
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer & Digital Imaging Editor: C.R Tan
Food Stylist: Ryan Foo
Producer: Kee Ya Ting
Assistants: Lee Yun Xuan, Jian Zhong, Jeff
Luzerne Global is a modern heritage brand that specialised in ceramics and tableware in Singapore. A returning client of ours, they requested for a shoot to showcase their latest collection of tableware with various themes. Some of these themes include lifestyle and mood shots table gatherings, plated food shots to showcase individual productsβ texture and patterns, as well as an oriental theme to showcase their range of Chinese-inspired Tao collection.
Leckerbaer
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer & Digital Imaging Editor: C.R Tan
Photography Assistant: Yeo Yuan Ning
Leckerbaer is a gourmet cafΓ© serving cookies and pastries in the Γsterbro district of Copenhagen. Theyβre all about the re-invention of Danish butter cookies and are well-known in the Scandinavian Michelin-Star scene.
As part of Leckerbaerβs official launch in Singapore, we were invited to shoot their extensive selection of SmΓ₯kager favourites as well as their Lemon & sea buckthorn tart. To keep the focus on the Danish butter cookies, we opted for a minimal style and natural tones to highlight the brand ethos of their cookies decorated with the heart and soul of the chef.
Singapore Tourism Board: Dining
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Producer: Kee Ya Ting
Photography Assistant: Shaun Liew
Digital Imaging Editor: TBWA
Restaurants: Les Amis, Zen, Basque, Cheek Bistro, Meta
To showcase Singaporeβs incredible array of dining and lifestyle offerings, we were commissioned by Singapore Tourism Board to shoot the stunning and exquisite dishes from a series of Michelin restaurants including Les Amis, Zen, Basque, Cheek Bistro and Meta. Using the table cropping method, we were able to add a certain dimension to the images. Clean and classic cutleries and tableware of each restaurant were used to draw immediate attention to the dishes itself.
Magnum
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Art Director: C.R Tan
Ice Cream Design Development: C.R Tan
Digital Imaging Artist: C.R Tan
Photographer: C.R Tan
Food & Props Stylist: C.R Tan
Photo Assistant - Summer Look Book : Ryan Foo
Photo Assistant - Christmas Collection : Shaun Liew
Photo Assistant - Christmas Collection : Clarissa Neo
Photo Assistant - Womenβs Day Collection: Shaun Liew
Magnum is a world-renowned ice cream and dessert brand that embraces individuality and the idea of βPleasure Seekersβ. Working with, Magnum Singapore, we were tasked to produce a lookbook series for their Summer, Christmas and Womenβs Day collection. Each Magnum popsicle was custom designed with matching backdrops to elevate the overall look and feel of the individual theme.
Idlewild
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer & Digital Imaging Editor: C.R Tan
Photography Assistant: Jocelyn Ang
Located in 5-star hotel InterContinental Singapore, Idlewild is a destination cocktail bar inspired by the golden age of air travel. To celebrate their newly launched menu, we were commissioned to shoot a series of cocktails and beverages curated by their mixologist. To complement the drinks with the interior decor, we kept it simple by using the barβs interior lighting and multi-textured tabletops. The end resultβ elegant photographs with nostalgic cinematics of yesteryears.
So France, Le Bistro-Epicerie
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: Shaun Liew
So France, Le Bistro-Epicerie is a leading French restaurant and grocery store, serving up authentic French Fare and products from various regions in France. To welcome their new executive chef, Nicolas Drouglaret, we were commissioned to shoot a series of portraits along with lifestyle images of their dishes to be featured in their restaurant and marketing collaterals. Several of their signature dishes were featured in hero shots, while others were styled in a flat lay for bigger group shots. Elements of the restaurant interior and decor was also utilised to create a sense of branding consistency
Neo Garden Christmas Campaign
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: C.R Tan
Food Stylist: Ryan Foo
Assistants: Shaun Liew, Nathaniel Neo, Bryan Lee
Neo Garden is an established caterer, known for its wide selection of local and international fare, serving at parties and functions around Singapore for the past 20 years. For the festive season, Neo Garden launched a Christmas feast of traditional yuletide dishes as well as fusion delights. The client wanted to appeal to the younger crowd with bright colours and a modern aesthetic. Hence, we opted for pastel tones as the backgrounds, throwing in coloured powder inspired by the Indian festival of Holi. Geometric wood blocks and props were specially customized and painted to add to the modern Bauhaus effect of the shoot.
Moonstone Bar/Mason Kitchen
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer & Digital Imaging Editor: C.R Tan
Moonstone Bar/Mason Kitchen is a hipster bar and βmodern community centreβ located at Telok Ayer that specialises in elevated Asian street food and cocktails. The bar is envisioned as an unpretentious space that brings patrons together over hearty food and drinks. The art direction utilized the existing eclectic elements of the bar, with porcelain Chinese tableware and utensils to accentuate the Asian elements. Traditional tiles and simple backdrops were used to bring the focal point back to the colours of the dishes and cocktails.
Grand Hyatt Great Taste Awards 2019, South East Asia Semifinals
FOOD PHOTOGRAPHY I VIDEOGRAPHY
FOOD PHOTOGRAPHY I VIDEOGRAPHY
Photographer: Shaun Liew
Videographer: Jaegen Tan
Grand Hyattβs Great Taste Awards gathers the top chefs of the groupsβ esteemed hotels to put their culinary skills to the test. This round, 18 chefs across Southeast Asia are given 6 hours and 4 mystery ingredients to create a dish to wow the judges and emerge as champion of the Southeast Asia semifinals.
The brief of the project was to film the process of the contestants from start to finish, as well as the tasting session and award ceremony. To match the intensity and heat of the competition, heartpounding rhythmic music is used, as well as fast moving edits to emphasize the fast pace of the event. Lightbox photography was also a component, to capture the final dish of each contestant.
Grand Hyatt Singapore
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer & Props Stylist: C.R Tan
Assistant: Kenny Lim (Mezzanine & Martini Bar)
Assistant: John Kung (Pete's Place & Oasis)
To showcase Grand Hyatt Singaporeβs best contemporary Western & Asian Cusine, the art direction was to create a communal dining concept for their hero shot. We also used dark tone backdrops and wood-textured surfaces to allow individuals dishes to stand out. With the natural light setting, we were able to capture attention-grabbing images to entice the senses.
