Fit & Fab with Body Boss
PHOTOGRAPHY
PHOTOGRAPHY
Director: C.R. Tan
Photographer: Jaegen Tan
In collaboration with Body Boss, our space was transformed into a fitness studio for the day. We worked with wellness influencer Elena Arathimos to shoot a series of lifestyle shots and videos, featuring Workout basics and Body Bossβ bestselling books which aim to revolutionise the fitness journey, balancing simple exercises with nutritious diet. The entire shoot was shot with natural light to match the clean and bright aesthetics of the brand, while showcasing both candid and posed portraits of the models as part of the live workout session.
One Farrer Hotel & Spa
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer & Props Stylist: C.R Tan
February Campaign 17β- Assistant: Kee Ya Ting
May Campaign 17β - Assistant: Kenny Lee
Festive Campaign 17β - Assistant: John Kung
Festive Campaign 18β - Assistant: Ryan Foo
One Farrer Hotel is one of the leading luxury hotels in Singapore offering 5-star urban resort accommodation, and one of our regular clients. To welcome Chinese New Year, we were commissioned to shoot their Yu Sheng dish along with some of their side dishes. To create the festive Lunar New Year vibes, we used the auspicious red colour in elements of textured props such as hand-cut paper, angbao, linen, teacups etc.
For the Christmas theme-related project, we went for a casual/lifestyle aesthetic by creating a feasting tabletop setting with hands-in-frame. To create a contemporary feel, a coblat blue board was used as a table surface, giving instant contrast from the warm tones of the dishes.
Laura Mercier Product Launch
RECIPE DEVELOPMENT & EXECUTION ο½PHOTOGRAPHY
RECIPE DEVELOPMENT ο½PHOTOGRAPHY
Photographer: Jaegen Tan
Culinary Consultant: Ryan Foo
Working in conjunction with Adjectif & Co, we lent our space out to host the media event for the launch of Laura Mercierβs Velour Extreme Matte Lipstick. The event brought together the entire team, with event photography by Jaegen Tan, catering of specialty mobile coffee cart by Butler Koffee and canapΓ©s by Chef Ryan.
in line with the French heritage of Laura Mercierβs branding, a custom menu was curated to feature classic French favourites and flavours. The menu included of the following: ArpΓ¨ge Egg, Foie Gras Blini w Sweet Caramalised Onion, Balsamic Glazed Roasted Ratatouille on Polenta Bites, Wagyu Beef Bourguignon Cubes on truffle mash, Iced Honeydew & Mint Spritzer.
Kafe UTU
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer, Props Stylist & Digital Imaging Editor: C.R Tan
Photography Assistants: Jian Zhong, Shaun Liew
Kafe UTU is Singaporeβs first African-themed cafe and lounge that celebrates diverse flavours and dishes from the continent. In line with their launch, we were tasked to shoot the restaurantβs interiors, group shots of their signature menu items, their cocktail range, as well as portrait shots of Kafe UTUβs team.
By using monotone tableware, it served to accentuate the vibrant colours and textures of their dishes. As for their cocktail selection, theyβre served in curated glassware that highlights the character of each drink. Finally, by incorporating their hand-carved interior design as the backdrop, it pulled together the entire African theme, enhancing the branding and character of Kafe UTU.
Festive Corporate Gifting: Gula Melaka Marshmallows with Desiccated Coconut
RECIPE DEVELOPMENT & EXECUTION ο½PACKAGING DESIGN ο½ COPYWRITING
RECIPE DEVELOPMENT & EXECUTION ο½PACKAGING DESIGN ο½ COPYWRITING
Photographer & Director: C.R Tan
Culinary Consultant: Ryan Foo
Copywriter: Claire Chin
Packaging Design: Dan Chia
In the spirit of giving for Christmas, we decided to whip up some goodies to thank our clients and partners for all the opportunities and projects in 2018. To kickstart the yuletide on a sweet note, the team got together to create the ultimate corporate gift. Chef Ryan whipped up handcrafted Gula Melaka Marshmallows, dusted with desiccated coconut, inspired by ondeh ondeh. The packaging design retains the blue hues of our studio branding with festive elements of Christmas holly and berries.
Super Tea SG/ R&BTea
FOOD PHOTOGRAPHY | FOOD STYLING
food PHOTOGRAPHY | FOOD STYLING
Photographer & Props Stylist: C.R Tan
Photography Assistant: Ryan Foo
R&B Tea is a renowned Bubble Tea brand from China owned by Rex and Brunce. With fresh fruits and tea leaves as the main styling elements, we were able to bring out the refreshing element of each brew. Food styling plays a key part with various small elements of bubble tea pearls, tea leaves and toppings adding to the composition to enhance the overall look.
Sushi Tei
FOOD PHOTOGRAPHY
food PHOTOGRAPHY
Photographer, Props Stylist & Digital Imaging Editor: C.R Tan
Photography Assistants: Shaun Liew, Chen Jian Zhong
Sushi Teiβs menu showcases classic Japanese cuisine with their signature Sashimi & Sushi. We were commissioned to shoot for Sushi Teiβs Chinese New Yearβs Yu Sheng collection. To emphasize the Japanese aesthetic, we used props like sakura flowers, origami and Japanese tableware to complete the look.
Origin Grill & Bar
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Photography Assistant: Shaun Liew
Located in Shangri-La Hotel Singapore, Origin Grill & Bar is inspired by the origin of flavours, travel adventures and Singaporeβs illustrious history of bountiful trade, colonial charm and tropical splendour.
We were privileged to explore the beautiful restaurant, making full use of the modern art deco bar counter for a crew shot. Minimal and clean white tableware was used to showcase their extensive menu selection including the 500-day Japanese diet-fed Shiro Wagyu and the restaurantβs interior was used as part of the backdrop for the cocktails.
Almost Famous Craft Beer Bar
FOOD PHOTOGRAPHY
food PHOTOGRAPHY
Photographer & Props Stylist: C.R Tan
A partnership craft beer bar opened by our Director simply meant that both the interior design and food photography should be close to perfection, specifically minimalistic perfection. Needless to say, the minimalist theme extended to the photography and styling. By using grey concrete tones and dark serveware as the backdrop, it allowed the natural colour of the food and drinks to shine, making them even more eye-catching and visually appealing.
Live Fruitfully
FOOD STYLING & PHOTOGRAPHY ο½ GRAPHIC DESIGN ο½ COPYWRITING ο½ WEB DESIGN
FOOD STYLING & PHOTOGRAPHY ο½ LOGO DESIGN ο½ COPYWRITING ο½ WEB DESIGN ο½BRANDING
Creative Director & Photographer: C.R Tan
UX Writer & information Architect: Claire Chin
Graphic Design: Dan Chia
As part of a rebranding exercise, our client Sandra tasked us to redesign her logo and website, together with fresh new photos to promote her platform Live Fruitfully. As a plant-based consultant, Sandra seeks to share her personal story and to inspire her clients to eat and live well hence the challenge was to find the optimal mix to design her website professionally while telling her personal story.
Hermès Carré Café
F&B CONSULTINGο½BAR STYLING ο½MENU ARTWORK & DESIGN ο½ RECIPE CURATION & EXECUTION
F&B CONSULTING ο½ BAR STYLING ο½MENU ARTWORK & DESIGN ο½ RECIPE DEVELOPMENT & EXECUTION
Creative Director: C.R Tan
Culinary Consultant: Ryan Foo
Barista: Alicia Yap, Butler Koffee
In collaboration with The Ate Group, our team took on the challenge of end-to-end services for HermΓ©s world tour of The CarrΓ© Club. This included project management, manpower planning, bar styling, menu design and execution, menu curation and execution, as well as packaging sourcing. Direct from New York, this exclusive pop-up event centred around the brandβs iconic silk square scarves and vivid hues of discotheques, The CarrΓ© Clubβs menu was created to feature local favourites with a modern twist, presented in perfect squares and vivid hues of ingredients to mimic the scarves of HermΓ©s.
Pappamia
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY
Photographer & Props Stylist: C.R Tan
Photography Assistant: Clarissa Neo
Pappamia is a local restaurant chain, serving familiar comforting dishes of Singaporean, Malaysian and Western food. Several of their signature dishes were styled as flat lays to capture the myriad of elements found in each dish. Additionally, we kept the background colours dark to allow the natural colours of the local dishes stand out.
Straights Clan
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Food Photographer: C.R Tan
Photography Assistant: Clarissa Neo
Straits Clan is an exclusive private members that seeks to connect Singaporeβs most curious and diverse individuals to propel positive change and challenge the status quo. The brandβs culinary concept is simple: elevated comforting classics. Hence we were tasked to shoot some of their menu favourites, presenting it in an elegant fashion against the backdrop of their jade-tinted marble tables.
DFS
SOCIAL MEDIA | PHOTOGRAPHY
Photography & Beverage Stylist: C.R Tan
Recipe Developing: C.R Tan
DFS offers a unique Singapore duty free shopping experience amongst the widest variety of luxury brands. We developed a variety of drink recipes to convey how DFSβs selection of alcoholic drinks are versatile in creating delicious cocktails.
Andaz
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer, Props Stylist & Digital Imaging Editor: C.R Tan
Photography Assistants: Ryan Foo, Clarissa Neo
Andaz Singapore is a luxury concept by Hyatt. To display the best of their street-style dining at four distinctive restaurants, we were commissioned to shoot several cuisine types as well as their cocktail selection. To create easily distinguishable images, we made it a point to use matching and appropriate props and tableware to capture the uniqueness of each cuisine. Additionally, we shot several profile shots of their mixologists in action to add a human touch to the series.
Blue Jasmine, Park Hotel Farrer Park
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Food Photographer & Props Stylist: C.R Tan
Photography Assistant: Kee Ya Ting
Blue Jasmine is a restaurant that serves authentic Thai flavours within a contemporary setting in the heart of Farrer Park. The focus of styling was the material of tableware used - metallic, wood and porcelain. Also, texture was added with multiple props like ingredients of raw fruits and herbs to complement the subject. Overall, this portrayed Thai cuisine with a modern touch.
Koufu Rasa Pura
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer, Food & Props Stylist: C.R Tan
Food Styling Assistant: Ryan Foo
To welcome the opening of Koufuβs new branch at Rasapura Marina Bay Sands, we shot a series of local delicacies with a modern touch. To create a bright and clean feel, we used white tableware and grey backdrops to make the colour of the food pop.
Koufu Fusionopolis
FOOD PHOTOGRAPHY | FOOD STYLING
food PHOTOGRAPHY | FOOD STYLING
Photographer, Food & Props Stylist: C.R Tan
Food Styling Assistant: Ryan Foo
Production Assistant: Das
To welcome the opening of Koufuβs new branch at Fusionopolis, we shot a series of local delicacies with a modern touch. To create a lifestyle feel, we used hand models shots to interact with the food. With darker tone backdrops, it created a natural contrast, allowing the colours of the food to stand out.
Wing Joo Loong
FOOD PHOTOGRAPHY I FOOD STYLING
PHOTOGRAPHY
Food Photography & Props Stylist: C.R Tan
Photography Assistant: John Kung
Wing Joo Loong is a Traditional Chinese Medicine company that is known for Koreaβs famous Cheong Kwan Jang brand of Korean red ginseng products. The brief was to produce a series of images for their website, showcasing traditional Chinese herbs in a contemporary fashion. We used more than 10 different backdrops, some of them custom made to match the brand colours. We also played around with serveware of different materials and textures to complement the various size and shapes of the herbs.
Fishery Pot
FOOD PHOTOGRAPHY
food PHOTOGRAPHY
Photographer & Food Stylist: C.R Tan
Photography Assistant: Jocelyn
Fishery Pot is a fish/seafood soup stall located at Far East Plaza and we were tasked to shoot Fishery Potβs dishes to feature on their menu. We went for bright lighting and minimal background to accentuate the colours of the seafood and ingredients while creating a fresh and healthy feel for their soup bowls.
