Neo Garden Christmas Campaign
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: C.R Tan
Food Stylist: Ryan Foo
Assistants: Shaun Liew, Nathaniel Neo, Bryan Lee
Neo Garden is an established caterer, known for its wide selection of local and international fare, serving at parties and functions around Singapore for the past 20 years. For the festive season, Neo Garden launched a Christmas feast of traditional yuletide dishes as well as fusion delights. The client wanted to appeal to the younger crowd with bright colours and a modern aesthetic. Hence, we opted for pastel tones as the backgrounds, throwing in coloured powder inspired by the Indian festival of Holi. Geometric wood blocks and props were specially customized and painted to add to the modern Bauhaus effect of the shoot.
Kühlbarra
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY I FOOD STYLING
Photography: Shaun Liew
Food Styling: Ryan Foo
Kühlbarra is a leading supplier of Barramundi in Singapore, farming their prized fish on our local shores and delivering their supplies to esteemed restaurants around the island while also retailing their fish in-stores and online. To grow their social media presence, Kühlbarra works closely with their restaurant clientele to feature their products in unique recipes to inspire their customers to try these dishes at the restaurants or recreate it at home.
As part of Kühlbarra’s marketing efforts, we were commissioned to shoot and style dishes from Kühlbarra’s clientele: Lokkee, Salted & Hung as well as Thomson Medical Centre. The brief was to keep the styling minimal so that the focus would be on the dish, with a further emphasis on the fish skin and side profile featured. To differentiate between the various restaurants, interior elements were used as the backdrop/surfaces for closer association. As for Thomson Medical Centre, a clean and bright styling approach was used to place emphasis on the healthy meals provided for patients.
Konjac Express
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer & Food Stylist: C.R Tan
Photography Assistant: Ryan Foo
Konjac Express is a healthier choice bowl created by NTUC Foodfare. We went for a clean styling with soft light against marble backdrops to accentuate the bright hues of their fresh, hearty dishes.
Guinness Singapore
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Food & Props Stylist: C.R Tan
Digital Imaging Artist: C.R Tan
Photography Assistant: Ryan Foo
A long-term client of ours, we were thrilled when Guinness approached us to shoot their Guinness Mooncake collection. Complementing the obsidian hues of their signature stout brew, the natural decision was to employ dark tones with hints of gold to create an element of mystery for their mooncake collection.
Additionally, we were tasked to style and shoot Guinness’ exclusive collaboration with a Chinese restaurant. A total of 3 dishes and a portrait chef image was shot and styled, featuring delectable recipes which infuse Guinness signature stout.
Colonial Club
FOOD PHOTOGRAPHY I DESIGN
Located in the heart of Orchard Road, Colonial Club’s menu reflects pays tribute to Singapore’s heritage as a British Colony, serving a myriad of local dishes with a refreshing British Twist. Here, familiar dishes of local hawker food is given a royal treatment, cooked with familiar flavours and presented elegantly. The brief was simple, to showcase the vibrant colours of these dishes, presenting it in a way that was new and refreshing yet rooted in an iconic Singaporean identity.
To achieve this, we made use of simple concrete and marble bases so that the colours of the food could easily speak for itself, creating natural contrast for it to shine. We also sourced for traditional serveware, porcelain bowls, plates and saucers commonly used in households or local restaurants. Finally, we utilised the decor of Colonial Club itself so that the menu could be tied back to the restaurant.
As for the menu design, the emphasis was used on the pictures so that customers could easily and quickly make a decision based on the dynamic shots. The vision was to keep it clean and simple, without too much distraction from the images. Finally, a Peranakan-inspired art deco frame was used for the cover to further accentuate the East meets West/local heritage concept.
Health Promotion Board Less Sugar Campaign
FOOD STYLING
FOOD STYLING
Food Stylist: Ryan Foo
In a bid to encourage healthy eating and reduce sugar consumption among Singaporeans, the Health Promotion Board releases a ‘Less Sugar campaign targeted at each major ethnic holiday (ie. Chinese New Year, Hari Raya Puasa, Deepavali). For the 2019 Hari Raya edition, we were invited to style the food in the theme of healthy Malay dishes. This involved the conceptualisation, on-site cooking of traditional Malay dishes such as Ketupat , Beef Rendang and Lontong. These were paired with fresh fruits and vegetables to place emphasis on the theme of wholesome eating.
Lunar New Year Corporate Gifting
RECIPE DEVELOPMENT & EXECUTION ｜PACKAGING DESIGN ｜ COPYWRITING ｜
RECIPE DEVELOPMENT & PRODUCTION ｜PACKAGING DESIGN ｜ COPYWRITING
Director & Photographer: C.R Tan
Recipe Development: Ryan Foo
Copywriter: Claire Chin
Designer: Dan Chia
To usher in the year of the golden pig in true Chun Tsubaki fashion, no effort was spared to spread festive cheer and good tidings to our friends and corporate clients. Truth be told, it was a very rushed job but the team worked efficiently to produce their respective collaterals.
The first aspect of our Lunar New Year gifting involved ‘Red Packets’. Red is the traditional colour of the festive season for it signifies warmth, good fortune and prosperity in the spring festival. However, we wanted to refine and redefine these red packets, to allow our design to stand out among the commonplace red packets while retaining oriental elements. Hence, the decision was made to have it in our corporate Navy. blue, with elements of camellias and cherry blossoms, emblems of spring as well as our branding of ‘Tsubaki’.
The second element of our corporate gifting was our Miso Caramel Tarts with Pork Floss. Cookies and sweets are often given to friends and relatives, to wish them glad tidings and sweet success. Inspired by Pineapple Tarts, we decided to switch things up with a miso caramel filing encased in a buttery melt-in-your-mouth crust, and finally garnished with pork floss for decadence.
Here’s wishing everyone a joyous and prosperous Lunar New Year, with blessings of abundance and success!
T2 TEA
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY| CREATIVE CONTENT
Photographer & Props Stylist: C.R Tan
T2 Tea is a proud Australian brand, born and brewed in the cafe capital of Melbourne. During the Chinese New Year season, we’re honoured to be able to shoot a series of T2 Tea collections in a cosy and modern family dine-in setting.
Super Tea SG/ R&BTea
FOOD PHOTOGRAPHY | FOOD STYLING
food PHOTOGRAPHY | FOOD STYLING
Photographer & Props Stylist: C.R Tan
Photography Assistant: Ryan Foo
R&B Tea is a renowned Bubble Tea brand from China owned by Rex and Brunce. With fresh fruits and tea leaves as the main styling elements, we were able to bring out the refreshing element of each brew. Food styling plays a key part with various small elements of bubble tea pearls, tea leaves and toppings adding to the composition to enhance the overall look.
Live Fruitfully
FOOD STYLING & PHOTOGRAPHY ｜ GRAPHIC DESIGN ｜ COPYWRITING ｜ WEB DESIGN
FOOD STYLING & PHOTOGRAPHY ｜ LOGO DESIGN ｜ COPYWRITING ｜ WEB DESIGN ｜BRANDING
Creative Director & Photographer: C.R Tan
UX Writer & information Architect: Claire Chin
Graphic Design: Dan Chia
As part of a rebranding exercise, our client Sandra tasked us to redesign her logo and website, together with fresh new photos to promote her platform Live Fruitfully. As a plant-based consultant, Sandra seeks to share her personal story and to inspire her clients to eat and live well hence the challenge was to find the optimal mix to design her website professionally while telling her personal story.
Hermès Carré Café
F&B CONSULTING｜BAR STYLING ｜MENU ARTWORK & DESIGN ｜ RECIPE CURATION & EXECUTION
F&B CONSULTING ｜ BAR STYLING ｜MENU ARTWORK & DESIGN ｜ RECIPE DEVELOPMENT & EXECUTION
Creative Director: C.R Tan
Culinary Consultant: Ryan Foo
Barista: Alicia Yap, Butler Koffee
In collaboration with The Ate Group, our team took on the challenge of end-to-end services for Hermés world tour of The Carré Club. This included project management, manpower planning, bar styling, menu design and execution, menu curation and execution, as well as packaging sourcing. Direct from New York, this exclusive pop-up event centred around the brand’s iconic silk square scarves and vivid hues of discotheques, The Carré Club’s menu was created to feature local favourites with a modern twist, presented in perfect squares and vivid hues of ingredients to mimic the scarves of Hermés.
Wing Joo Loong
FOOD PHOTOGRAPHY I FOOD STYLING
PHOTOGRAPHY
Food Photography & Props Stylist: C.R Tan
Photography Assistant: John Kung
Wing Joo Loong is a Traditional Chinese Medicine company that is known for Korea’s famous Cheong Kwan Jang brand of Korean red ginseng products. The brief was to produce a series of images for their website, showcasing traditional Chinese herbs in a contemporary fashion. We used more than 10 different backdrops, some of them custom made to match the brand colours. We also played around with serveware of different materials and textures to complement the various size and shapes of the herbs.
Luzerne Global
FOOD PHOTOGRAPHY｜PROPS STYLING｜RECIPE DEVELOPMENT | VIDEOGRAPHY
ART DIRECTION｜PHOTOGRAPHY｜FOOD STYLING｜RECIPE DEVELOPMENT | VIDEOGRAPHY
Creative: C.R Tan
It was indeed a privilege to work with Luzerne, a modern heritage tableware brand and Singapore's longest established ceramics producer. For Luzerne's 2017 catalogue, we produced a series of photographs for their new collections — Marble, Web, Scallop & Artichoke and Knit series. To accentuate the differences and unique features of each collection, we experimented with lighting and a myriad of food colours to compliment the texture and hues of the tableware.
Conceptualization｜Videography｜Stop-Motion｜Recipe Development
XLBCR x Luzerne
Our second project with Luzerne involved a social media collaboration with @xlbcr as a giveaway to engage their followers. This campaign involved the production of one recipe video and two stop-motion clips to promote home cooking and plating with their various collections.
Harvey Norman
FOOD PHOTOGRAPHY | VIDEOGRAPHY｜FOOD STYLING｜RECIPE DEVELOPMENT
food PHOTOGRAPHY | VIDEOGRAPHY｜FOOD STYLING｜RECIPE DEVELOPMENT
Creative: C.R Tan.
Working hand in hand with multi-national brand Harvey Norman, we collaborated on a 12-part series of food-focused series with the theme of home-cooking made easy. The content created for this campaign aimed to showcase Harvey Norman's electrical kitchen range and were produced in various mediums, including photography stills to videos and blog posts, published on Harvey Norman and @xlbcr's social media platforms. An array of classic and contemporary recipes were developed specifically for this campaign; from hearty mains such as Roast Chicken and Pulled Pork Burgers to tantalising Asian dishes such as Kimchi Tofu Mandu and sweet treats like the Pandan Chiffon Cake.
Lady M
FOOD PHOTOGRAPHY｜FOOD STYLING
food PHOTOGRAPHY｜FOOD STYLING
Creative: C.R Tan
We had the pleasure of working with Lady M Singapore, to produce a series of branding collaterals used in-store, online and on their social media platforms. We went for a clean and natural light setting to retain the elegant branding of Lady M and complement the subjects, while employing delicate blooms in the styling to showcase individual crêpe cake flavours.
