Moonstone Bar/Mason Kitchen
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer & Digital Imaging Editor: C.R Tan
Moonstone Bar/Mason Kitchen is a hipster bar and βmodern community centreβ located at Telok Ayer that specialises in elevated Asian street food and cocktails. The bar is envisioned as an unpretentious space that brings patrons together over hearty food and drinks. The art direction utilized the existing eclectic elements of the bar, with porcelain Chinese tableware and utensils to accentuate the Asian elements. Traditional tiles and simple backdrops were used to bring the focal point back to the colours of the dishes and cocktails.
Grand Hyatt Great Taste Awards 2019, South East Asia Semifinals
FOOD PHOTOGRAPHY I VIDEOGRAPHY
FOOD PHOTOGRAPHY I VIDEOGRAPHY
Photographer: Shaun Liew
Videographer: Jaegen Tan
Grand Hyattβs Great Taste Awards gathers the top chefs of the groupsβ esteemed hotels to put their culinary skills to the test. This round, 18 chefs across Southeast Asia are given 6 hours and 4 mystery ingredients to create a dish to wow the judges and emerge as champion of the Southeast Asia semifinals.
The brief of the project was to film the process of the contestants from start to finish, as well as the tasting session and award ceremony. To match the intensity and heat of the competition, heartpounding rhythmic music is used, as well as fast moving edits to emphasize the fast pace of the event. Lightbox photography was also a component, to capture the final dish of each contestant.
Grand Hyatt Singapore
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer & Props Stylist: C.R Tan
Assistant: Kenny Lim (Mezzanine & Martini Bar)
Assistant: John Kung (Pete's Place & Oasis)
To showcase Grand Hyatt Singaporeβs best contemporary Western & Asian Cusine, the art direction was to create a communal dining concept for their hero shot. We also used dark tone backdrops and wood-textured surfaces to allow individuals dishes to stand out. With the natural light setting, we were able to capture attention-grabbing images to entice the senses.
Tiger Beer
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Props Stylist: C.R Tan
Digital Imaging: C.R Tan
Photo Assistant (KEK) : Jian Zhong
Photo Assistant (Hao Shi Jia) : Bryan Lee, Shaun Liew
In line with Tiger Beerβs Street Food campaign, we were commissioned to shoot a series of images, aimed at promoting our local hawker heritage. The brief was to style and shoot iconic local street food with a modem, elevated touch. Every single prop and tableware was carefully selected to complement the texture and colours of each dish. Paired with fresh draught tiger beer, the series effectively captured the essence of Singapore Hawker dining.
Cavemen BBQ Bistro
PHOTOGRAPHY | ART DIRECTION
PHOTOGRAPHY | ART DIRECTION
Art Direction & Photography: C.R Tan
Props & Food Stylist: C.R Tan
Lighting & Assist: Kee Ya Ting
BBQ food always stunning with the right lighting, cutleries as well as supporting props. For this project, we kept the props to some key ingredients that reflect the main dish clearly and accurately. With the use of several metallic silverware and beer bottles, weβre able to accurately portray a BBQ skewers feast!
Poulet+
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer & Digital Imaging Editor: C.R Tan
Poulet+ βs menu reflects contemporary French cuisine filled with local flavours. The art direction was to showcase the vibrant colours of these dishes, presenting them in a clean way. We made use of simple concrete bases for the colours of the food to pop. We also sourced for several porcelain bowls, plates and saucers to complement the contemporary style.
The 1872 Clipper Tea Co.
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer & Props Stylist: C.R Tan
Photography Assistants: Ryan Foo & Davis Tan
The 1872 Clipper Tea Co. is a Singapore heritage tea brand located in ION Orchard. In line with their revamped Tea Bar menu, we were commissioned to shoot a series of lifestyle shots to highlight their star products of Tea Lattes and pastries. We kept the tone bright and the style minimal, opting for light grey, white and marble backdrops, allowing the milk teas and pastries to shine as the subject.
KΓΌhlbarra
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY I FOOD STYLING
Photography: Shaun Liew
Food Styling: Ryan Foo
KΓΌhlbarra is a leading supplier of Barramundi in Singapore, farming their prized fish on our local shores and delivering their supplies to esteemed restaurants around the island while also retailing their fish in-stores and online. To grow their social media presence, KΓΌhlbarra works closely with their restaurant clientele to feature their products in unique recipes to inspire their customers to try these dishes at the restaurants or recreate it at home.
As part of KΓΌhlbarraβs marketing efforts, we were commissioned to shoot and style dishes from KΓΌhlbarraβs clientele: Lokkee, Salted & Hung as well as Thomson Medical Centre. The brief was to keep the styling minimal so that the focus would be on the dish, with a further emphasis on the fish skin and side profile featured. To differentiate between the various restaurants, interior elements were used as the backdrop/surfaces for closer association. As for Thomson Medical Centre, a clean and bright styling approach was used to place emphasis on the healthy meals provided for patients.
Konjac Express
FOOD PHOTOGRAPHY | FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer & Food Stylist: C.R Tan
Photography Assistant: Ryan Foo
Konjac Express is a healthier choice bowl created by NTUC Foodfare. We went for a clean styling with soft light against marble backdrops to accentuate the bright hues of their fresh, hearty dishes.
Guinness Singapore
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Food & Props Stylist: C.R Tan
Digital Imaging Artist: C.R Tan
Photography Assistant: Ryan Foo
A long-term client of ours, we were thrilled when Guinness approached us to shoot their Guinness Mooncake collection. Complementing the obsidian hues of their signature stout brew, the natural decision was to employ dark tones with hints of gold to create an element of mystery for their mooncake collection.
Additionally, we were tasked to style and shoot Guinnessβ exclusive collaboration with a Chinese restaurant. A total of 3 dishes and a portrait chef image was shot and styled, featuring delectable recipes which infuse Guinness signature stout.
Colonial Club
FOOD PHOTOGRAPHY I DESIGN
Located in the heart of Orchard Road, Colonial Clubβs menu reflects pays tribute to Singaporeβs heritage as a British Colony, serving a myriad of local dishes with a refreshing British Twist. Here, familiar dishes of local hawker food is given a royal treatment, cooked with familiar flavours and presented elegantly. The brief was simple, to showcase the vibrant colours of these dishes, presenting it in a way that was new and refreshing yet rooted in an iconic Singaporean identity.
To achieve this, we made use of simple concrete and marble bases so that the colours of the food could easily speak for itself, creating natural contrast for it to shine. We also sourced for traditional serveware, porcelain bowls, plates and saucers commonly used in households or local restaurants. Finally, we utilised the decor of Colonial Club itself so that the menu could be tied back to the restaurant.
As for the menu design, the emphasis was used on the pictures so that customers could easily and quickly make a decision based on the dynamic shots. The vision was to keep it clean and simple, without too much distraction from the images. Finally, a Peranakan-inspired art deco frame was used for the cover to further accentuate the East meets West/local heritage concept.
Sonoko Sakai Website Rebranding
BRANDING I DESIGN I COPYWRITING
COPYWRITING | WEBSITE DESIGN
Creative: Claire Chin
Sonoko Sakai is a Japanese chef, cook book author and teacher from the sunny hills of Los Angeles. In line with the launch of her book, Japanese Home Cooking: Simple Meals, Authentic Flavors, Sonoko seeked to improve her website with a fresh new look that was also mobile-friendly for her users.
To achieve this, we incorporate photos and illustrations from her book to give her branding a consistent theme. The main challenge was simplifying and streamlining the content in a way that was both aesthetically pleasing but also informative. More importantly, we had to consider the end goal, which was to create a website that was easy for our client to operate/update. Ultimately, we created a triple function website that served as a landing page for Sonokoβs work, a blog for recipe posts and finally an e-commerce site where users cos sign up for workshops or purchase her books.
View the full website here: www.sonokosakai.com
Grand Hyatt Mezza9 Festive Video
VIDEOGRAPHY
VIDEOGRAPHY
Creative Director: C.R Tan
Videographer & Post Production Editor: Jaegen Tan
The festivities of Christmas and the New Year bring a buzz of excitement, joy in celebrating the end of a year, and warmth from the reunions with friends and loved ones. To commemorate this festive period, 5-Star Hotel Grand Hyatt Singapore commissioned a New Yearβs Eve video to feature their award-winning restaurant β Mezza9. Famous for its wide spread of international cuisines featuring quality ingredients from sustainable sources, Mezza9 is one of the top buffet spots in the city.
The brief for the video was to showcase the chefs in action, from preparation to cooking, plating, and serving a variety of their crowd-favourite dishes. Put together, itβs an enticing ensemble of heat, spices, and passion from the culinary team, further accentuated by the percussive soundtrack that evokes heart-pumping excitement to whet the appetite. The video was posted on Mezza9βs social media pages and received high engagement rates and positive comments from their followers.
L'OrΓ©al - Garnier
PRODUCT PHOTOGRAPHY
PRODUCT PHOTOGrAPHY
Photographer & Props Stylist: C.R Tan
L'OrΓ©al is the global leader in cosmetics and the #1 beauty company in Singapore. For this project weβre commissioned to shoot for a series of Garnier βs Matcha skincare range. To create a light and refreshing composition, we went for natural props like leaves and flowers to bring out the natural ingredients used in the product.
Courtyard by Marriott Singapore
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY | FOOD STYLING
Photography & Props Styling: C.R Tan
Photography Assistant: John Kung, Ryan Foo
Located in the heart of Novena District, Courtyard by Marriott Singapore is a 4-star hotel with views of Singaporeβs skyline. The brief was simple, to capture their wide array of dishes in the most authentic and clean form. To achieve this, we used marble and granite-textured backdrops. To add visual interest to the dishes, we used neutral linen napkins layered under a plate to enhance the overall look.
Health Promotion Board Less Sugar Campaign
FOOD STYLING
FOOD STYLING
Food Stylist: Ryan Foo
In a bid to encourage healthy eating and reduce sugar consumption among Singaporeans, the Health Promotion Board releases a βLess Sugar campaign targeted at each major ethnic holiday (ie. Chinese New Year, Hari Raya Puasa, Deepavali). For the 2019 Hari Raya edition, we were invited to style the food in the theme of healthy Malay dishes. This involved the conceptualisation, on-site cooking of traditional Malay dishes such as Ketupat , Beef Rendang and Lontong. These were paired with fresh fruits and vegetables to place emphasis on the theme of wholesome eating.
Changi Airport Group: 'Happy Hour Campaign'
PHOTOGRAPHYο½FOOD STYLING ο½ DIGITAL IMAGING I ART DIRECTION
FOOD PHOTOGRAPHYο½FOOD STYLING ο½ DIGITAL IMAGING I ART DIRECTION
Art Director & Photographer:
Producer: Kee Ya Ting
Art Assistant: Ryan Foo
Wardrobe Stylist: Evon Chng & Karin Tan
Hair & Makeup Artist: Seh Poh Tin
Talents: Shohei, Dorothy
Working with Ogilvy & Mather Singapore, we were commissioned to produce the Changi Happy Hour campaign for Changi Airport Group. The campaign comprised of various images shot at Changi Airportβs Transit area that features its various lifestyle components for travelers: cosmetics, retail & electronics, dining and duty-free liquor. The campaign was shot over 3 sessions to produce banners and gif videos, requiring Digital Imaging to piece the various facets together. The final product was featured on Changi Airports website, social media and various digital screens in Changi Airports Transit terminals.
Extra Virgin Pizza
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: Shaun Liew
Part of the restaurant and entertainment company, Lo & Behold Group, Extra Virgin Pizza is a modern craft Pizzeria, serving up Neapolitan thin crust pizzas to busy folks in the central business district. With a selection of traditional Italian classics mixed with modern fusion creations, the brief was to showcase hero items from their menu as well as a group shot. The photo series was used for print and digital marketing collaterals as well social media platforms.
To create a lifestyle/casual composition, we hand painted a wood board with a cool blue to create a unique and iconic surface, creating natural contrast and allowing the colours of the food to stand out.
Lunar New Year Corporate Gifting
RECIPE DEVELOPMENT & EXECUTION ο½PACKAGING DESIGN ο½ COPYWRITING ο½
RECIPE DEVELOPMENT & PRODUCTION ο½PACKAGING DESIGN ο½ COPYWRITING
Director & Photographer: C.R Tan
Recipe Development: Ryan Foo
Copywriter: Claire Chin
Designer: Dan Chia
To usher in the year of the golden pig in true Chun Tsubaki fashion, no effort was spared to spread festive cheer and good tidings to our friends and corporate clients. Truth be told, it was a very rushed job but the team worked efficiently to produce their respective collaterals.
The first aspect of our Lunar New Year gifting involved βRed Packetsβ. Red is the traditional colour of the festive season for it signifies warmth, good fortune and prosperity in the spring festival. However, we wanted to refine and redefine these red packets, to allow our design to stand out among the commonplace red packets while retaining oriental elements. Hence, the decision was made to have it in our corporate Navy. blue, with elements of camellias and cherry blossoms, emblems of spring as well as our branding of βTsubakiβ.
The second element of our corporate gifting was our Miso Caramel Tarts with Pork Floss. Cookies and sweets are often given to friends and relatives, to wish them glad tidings and sweet success. Inspired by Pineapple Tarts, we decided to switch things up with a miso caramel filing encased in a buttery melt-in-your-mouth crust, and finally garnished with pork floss for decadence.
Hereβs wishing everyone a joyous and prosperous Lunar New Year, with blessings of abundance and success!
T2 TEA
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY| CREATIVE CONTENT
Photographer & Props Stylist: C.R Tan
T2 Tea is a proud Australian brand, born and brewed in the cafe capital of Melbourne. During the Chinese New Year season, weβre honoured to be able to shoot a series of T2 Tea collections in a cosy and modern family dine-in setting.
